Women and Men, Career, Life and Their Choices






LinkedIn Friends

OK, I don’t think I need to tell you this, but in advertising we say people need to hear or see something seven times before they remember it. LinkedIn is for business career people. There are many other social network websites out there, and many of them are very useful for exchanging photos of your family with friends and for product or service marketing and shopping. But when it comes to career networks, LinkedIn is your medium of choice. Recently, I read that companies are doing their own recruiting using LinkedIn and that recruiters rely on it as a main source of information. What does this mean? Your up-to-date profile and professional photo (not the one with the puppy, unless you are a veterinarian) should be displayed there. Then, every once in awhile, touch base with one of the admired individuals in your network. Drop them a line to say, “Let’s catch up.” You never know where that will lead.

And I will leave you with one last tip about “one world.” President George Bush in his 1990 State of the Union Address said, “We have within our reach the promise of a renewed America. We can find meaning and reward by serving some higher purpose than ourselves, a shining purpose, and the illumination of a Thousand Points of Light. And it is expressed by all who know the irresistible force of a child’s hand, of a friend who stands by you and stays there, a volunteer’s generous gesture, an idea that is simply right.”






Community Service

Serving community organizations in a leadership capacity can help the community where you live to prosper and grow. And it can be rewarding to you personally. Wherever I have lived, one of the first things I did to learn more about the community was seek an organization that needed some help. I was fortunate enough to meet Sandra Day O’Connor in 2003 while she was still in the Supreme Court. We spoke about the book she had just published on her life, “Lazy B: Growing Up on a Cattle Ranch in the American Southwest.” The book was about her journey in the legal profession but also about her commitment to the community of ranchers where she grew up. As demanding as her job was, when she was home, she continued to help the lives of those in her own state.

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Andrea Cotter
Andrea Cotter is the Founder and President of Virgilio & Cotter, LLC where she focuses on Marketing and Communications Strategies specializing in the Health Care industries. She also teaches C-Suite Leadership in her role as an adjunct faculty member at NYU's School of Professional Studies. In addition to her own company, Andrea has had both a corporate and entrepreneurial career in marketing and communications as a Global Executive at IBM Corporation and as SVP and Chief Communications Officer at the University of Pittsburgh Medical Center (UPMC), followed by a brand consultancy role at Straightline and a partnership in the workplace culture startup CultureTalk. She speaks several languages, including Spanish, Italian and French has done consulting work with clients in Europe, US and Asia.