What Is A Rouser? The Ultimate Business Leader

Rousing Leader

2. Engage Others and Gain Commitment to Achieving Common Objectives

A key skill for a rouser is to ensure that everyone’s efforts are aligned. For this reason, the global strategy of the company must be accepted at all levels in the organization. The level of commitment among leaders is especially significant here, as they are in positions to influence the efforts and commitment of others. Conversely, leaders have the greatest capacity to jeopardize plans if they fail to obtain the employees” commitment for achieving common objectives.

3. Increase the Company’s Ability to Adapt

As we have already seen, two certainties are known about the future: it will be different and it will surprise. Companies, therefore, must update the way they work and the products and services they deliver. In addition, the lifespan of products and services is becoming shorter and shorter, requiring companies to innovative more rapidly and be ready to respond immediately to new products from other companies. This means leaders need to motivate their people to accept change and to reorient to new situations quickly. This is achieved by instilling new behaviors and attitudes into the culture of the organization. Therefore, a rouser should encourage people to be adaptable and they should also empower them to be proactive.

4. Instill an Innovative Approach

Rousers are not only innovative themselves, but they also encourage innovation in others. This means keeping an eye on what is happening in the business environment and the world at large. It also involves looking to the future, anticipating trends and identifying and creating opportunities to help the company achieve future success.

Achieving Greatness

“Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish”, said Sam Walton, the founder of Walmart.

The future that companies face is uncertain and will be difficult. The impact rousers can make throughout a company is immense: they ignite an organization and its people to achieve greatness. In the next article I will highlight the next foundation for successful businesses, brands and careers: the challenge of building and maintaining reputation.

Luis Gallardo, author of Brands & Rousers is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte’s member firm network of more than three thousand marketing and communications professionals.

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