What Does a “Free” Offer In Advertising Really Cost?

Free advertising and sales offer

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Takeaway

If you want to use the word FREE in closing a deal or increasing sales, make sure you are as transparent as possible. Don’t look for something to giveaway, just for the sake of giving away something. Be sure the customer sees the offer as something they would want and is of high value.

3 Marketing Tips to Increase Sales Success

Increase sales, gain knowledge and fine tune promotions through cost efficient and effective marketing tools

For those of us who run small businesses, it can be especially hard to spend the time to look outward given our limited time and financial resources.

But just by leveraging a few tools and techniques, gaining knowledge and applying it immediately to your business can be easy and cost effective. If you have a staff, key partners or suppliers, include them in this exercise.

Leveraging diverse perspectives are key ingredients to your success (and to your clients).

The Three Marketing Steps to Increase Sales read more

Marketing Tips to Resonate with Your Audience

Instant Value Recognition at the Campaign Level

Instant value recognition simply means that your visual and textual presence in the marketplace is automatically associated with the promise of value that is directly related to your campaign message.

That promise of value can be represented by a word, an image, or ideally a combination of the two, and, unlike the ubiquitous promise of value behind your brand, it should tie to a specific campaign or promotion.

Building instant value recognition at the campaign level can be simple or complex, depending on your campaign promise. If the value you’re bringing to your market is a pure dollars and cents promotion  (e.g. 20% off all menswear; free product trial; free beer with purchase; etc.) it doesn’t get much simpler. It might be as easy as adding a snipe to existing marketing assets with your promotion info. Read more

E-Commerce Marketing Basics in the Cyber World

Marketing generates sales with the “buy one get one free” ad, or via rebates or reductions from the normal retail price.  … Digital newspaper/magazine ads Text and email advertising E-coupons via a company’s website or e-circular Read more

Related sales articles:

How to Sell More Customers

Sales Tips For Hard Times

Follow-Up Is the Key Sales Criteria

What Do Small Business Customers Want?

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