Turning Your Skills Fashion Sense Into a Career- Part 1 [Video]

Latin Biz Today’s director of community relations Tina Trevino interviews Samantha Telfair about her fashion business.

A Latina born and raised in the Bronx, Telfair turned her sense of style into a career by becoming a stylist to celebrities and A-listers on the red carpet.

Upon re-locating to the West Coat in LA, she wanted to find a way to expand upon her styling business. She founded the brand The Merger. As CEO, founder, Latina entrepreneur  and creative director of this modern luxury brand, The Merger looks to build community and collaborate with other designers.

In Part 1 of our interview, Telfair chats with us about turning her passion for clothing into a business, the learning curve of building a fashion brand and her thoughts on fast fashion.

Related content:

How the Pandemic has Changed NYFW and the Fashion Industry

Latinas and the Business of Fashion

Post-COVID Fashion Trends

Tina Trevino
Tina Trevino
Tina Trevino, Partner & Director of Community Relations for Latin Biz Today is President & CEO of Tocaya Design under which she does design consulting for major apparel companies as well as designs, manufactures and markets her women’s lifestyle brand, Tocaya. With 25 years of industry experience most recently as Design Director of KBL Group Intl. Ltd., she has managed large creative design teams. Trevino provides insight on upcoming fashion trends for each season collaborating with designers, merchants and product development teams to help develop brand appropriate apparel. She specializes in sweaters, knits and wovens. Having previously worked with private label brands for stores like Kohl’s, NY & Co, White House|Black Market, and Ann Taylor to name a few as well as brands like Lee jeans, Wendy Williams, Brooke Shields Timeless, Torn by Ronny Kobo, and Whitney Port, she has the ability to build brands from the design and merchandising process all the way through fitting, production, and marketing.

[optin-monster slug=”vuslebyocndjsreaoncm”]