The Small Business Intersection of Sports, Entertainment and Learning

Small business and education, a new field for ideation


Ever since I was a professional soccer player while pursuing my education degree, I always wanted to merge sports and education.

That is also why I decided to invest two years of my life to be certified as a professional soccer coach and then embark on the development of edtech edupreneurship as the answer for accelerated transformation in education.

I am now witnessing how technology is coming to a point where developments in sports become meaningful in education and vice versa. I am convinced that the small business intersection of sports, entertainment and education will become the most impactful field in the future.

We still are early in the learning browser battle. While there are video and game film “browsers”, wearable wrist-worn and phone app browsers, data visualization and computer vision browsers, genetic analysis browsers, hydration browsers, there is no single window into the learner.

During the initial phases of internet, the search engine companies did the hard work of indexing and aggregating content. There will be a new space for companies willing to integrate and aggregate learning content.

Last summer I joined a group of Investors, academics and entrepreneurs in a visit to Silicon Valley to get exposure on some of the leading new concepts that are transforming our world with Technology.

To me the best way to envision the future of education is by connecting with the sports industry, entertainment and health. One of the most fascinating experiences we found on that trip was Twitch. An online live-video streaming service that is freely available to anyone.

An individual content page is called a Twitch channel. The channels are categorized by the type of content they are showing. For example, all channels that feature content from any particular Game can be found within their own category.

They are streaming live video from their home computer directly to Twitch’s website. They can stream anything they want. Viewers watching this channel can type any text that the streamer can see. This allows the streamer to respond to their audience in realtime. Viewers can also see what other viewers type, and can interact with each other. This is one of the most important features of Twitch that makes it unique from traditional broadcasting.

In traditional broadcast, viewers are not aware of each other. On Twitch, viewers can not only chat publicly on channels, but they can also chat privately through a messaging system.This allows viewers to form groups based around specific types of content, and can help streamers align their channels with these groups.

Services like Twitch are changing the way viewers are consuming video content. Audiences will expect features that provide more interactivity, not just with the content they’re watching, but also with other audience members. In the future, live entertainment such as sports and news will be consumed in this way, in my view this has also to take on education.

Next page- Why not give these digital audiences a platform to participate on creating, building, sharing and assessing knowledge?

Fernando Valenzuela
Fernando Valenzuela
Fernando is currently head of Aspen Institute education program in Mexico and Partner at Global Impact Edtech Alliance. He was formerly President McGraw-Hill Education, Latin America. He is a recognized senior executive, entrepreneur, speaker and board level leader with international background. He has founded and led successful enterprises in Latin America for over 25 years. He holds a Degree in Computer Science from the Universidad Iberoamericana, and an MBA in International Business by the University of Miami. Active member of Wharton Fellows, ENOVA Network of Latin America CEOs, Center for Hemispheric Policy and Council of the Americas, board member at Inroads. He was most recently President at Cengage Learning / National Geographic Learning Latin America and founder of LINNEA, the First Laboratory for Innovation in Learning Experiences in Latin America. There Fernando lead the transformation of the educational models and creating high value learning experiences by engaging students with technology. Website LinkedIn

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