The Only Thing Normal Now is to Pivot! Pivot! Pivot! [Video]

Durée Ross, President of the boutique Florida based PR firm, Durée & Company  has been pivoting fast and furious. It’s become her new normal. She’s learning that companies need a lot of help and direction right now in navigating their business plans as they have had to close their business, modify their operations, and now have to think about how to re-open. Listen as she shares the importance of PR & marketing in these uncertain times.

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Tina Trevino
Tina Trevino
Tina Trevino, Partner & Director of Community Relations for Latin Biz Today is President & CEO of Tocaya Design under which she does design consulting for major apparel companies as well as designs, manufactures and markets her women’s lifestyle brand, Tocaya. With 25 years of industry experience most recently as Design Director of KBL Group Intl. Ltd., she has managed large creative design teams. Trevino provides insight on upcoming fashion trends for each season collaborating with designers, merchants and product development teams to help develop brand appropriate apparel. She specializes in sweaters, knits and wovens. Having previously worked with private label brands for stores like Kohl’s, NY & Co, White House|Black Market, and Ann Taylor to name a few as well as brands like Lee jeans, Wendy Williams, Brooke Shields Timeless, Torn by Ronny Kobo, and Whitney Port, she has the ability to build brands from the design and merchandising process all the way through fitting, production, and marketing.

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