The Next Big Thing in Technology?

3. If you are still convinced that there is definitely a future for your brand/product in the world of wearable technology, take the time to conduct scenario planning.


Take the time and identify the future scenarios in which this new technology can be beneficial to your audience. Figure out how your product’s positioning can intersect this scenario.

This is where the fun starts. I know it is difficult to set time aside for this type of exercise, but if you develop a process that is integrated with your objectives and strategies, you will save a lot of time and money by not going into a hype-induced goose chase after every article or “newly created expert conference in Florida” idea.

Personally, I can’t wait until we finally have a good old-fashioned Star Trek transporter widely available.

As always, feel free to comment and share with us your own thoughts and experiences.

star trek

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The 10 Commandments of Social Media

Realize the Power of the Meme for Awareness

15 Quick Tips for Effective Writing

Social Media Doesn’t Bite

When Disaster Strikes Small Business
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Jesus Grana
Jesus Grana
Jesús Grana has 20 years of experience as a strategy and marketing professional with a special interest in social media marketing. Cuban born, Puerto Rico raised and U.S. educated, he is actively engaged in learning and testing social media strategies and tools.

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