The Five Nuances of Networking for Small Business Owners





3.   Listening is learning

A conversation has to have two participants. Make certain you provide time to receive information from your audience. 

That is the moment when the most meaningful connections are made.  Try to find what you have in common and how you can assist each other. 

The contact may not result in a sale but it may result in a referral. Make an attempt to follow up with another meeting or a phone conversation in order to further develop the relationship. 

4.   Can You offer a Little More?

Perhaps you can offer a sample product, a discounted price, a video. You may want to save this for a follow up meeting, but plan for it.

5.  It Doesn’t have to be One or the Other

Online marketing will undoubtedly expand awareness of your company’s products and services, but it will not replace the value of a face to face meeting with a potential customer/client. 

The body language, the eye contact, the conversation will NEVER be replaced by contacts made through an internet connection.

Face to face meetings are more likely to develop into long term relationships rather than transactional sales.

Do not overlook the importance of networking, but use your valuable time wisely.

And always keep in mind that sales and marketing are vital for success, but you need adequate time to address many other aspects of building a company.

Related articles:

Part 1: Small Business Owners- Make the Most of Networking Opportunities

How Connected Employees Can Boost Your Bottom Line

Dressing for Networking Happy Hour – The Smart and Agile You!

Can Disruptive Innovation Lead to Change?

Latino Networker Builds Success Through Key Contacts

Marj Weber
Marj Weber
Marjorie Weber has been educating entrepreneurs and guiding them in their search for capital for the past 20 years: combining financial literacy workshops with one-on-one mentoring. Marj is currently President of Primed 2 Grow Inc. a company that provides access to capital for both existing and start up enterprises. She has provided term loans and working capital to hundreds of small business in South Florida. She was Chair of SCORE Miami Dade from 2010 to 2014 and served as a financial advisor for SBDC/FIU from 2014 to 2017. She also served as an advisor to the Goldman Sachs 10,000 Small Business Program and the SBA Emerging Leaders Program and provides training for Veterans seeking an entrepreneurial path upon retirement from the service. She has facilitated workshops under the auspices of Miami Bayside Foundation, Little Haiti Cultural Center and several local banks. She commenced her career as a real estate investment banker in New York.

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