The Face of Latina Entrepreneurs

Short takes on two Latinas who have persevered

Editor’s note: This is the first installment in a series engaging real Latina entrepreneurs and capturing insights on what it takes to make it in today’s competitive landscape.




I had the great pleasure of interviewing two bright and unique Latina business owners in very different industries. The first Lynn Ponder founded Peliculas Ponder and most recently a social media venture called webcitygirls//. The second is Maria Fischer the CEO and Founder of Bientech International, a technical, scientific and professional services solutions provider for national and international customers in defense, government, commercial and academic sectors.





Lynn Ponder the “serial entrepreneur” and Twitter Powerhouse


Lynn Ponder was born and raised in Puerto Rico and started two self funded entrepreneurial ventures in Miami, Florida. The Huffington Post recently named her a “Twitter PowerHouse”. Having known her for a very long time, I was not surprised.

Ponder is what is known as a “serial entrepreneur”, in 1999 she founded a Hispanic business called “Peliculas Ponder” a production company devoted to servicing the growing U.S. Hispanic advertising market. While she had great success with this business, more recently she felt the need to reinvent herself in the face of an industry that is experiencing tremendous change. In 2010 Lynn founded webcitygirls// a multicultural social media brand with an interactive social platform that connects with consumers. After establishing this new venture she decided to bring on her sister Linda as an on camera personality. Lynn had grown to love the spotlight too and became part of the on camera team as well.






You might say that webcitygirls//; much like it’s founder and driving force is in a constant state of evolution and growth. Her company webcitygirls// was initially founded to educate, inspire and entertain audiences about new media. Since then it has morphed into a full-fledged social media platform including an on the go social press team. After securing a long track record of working with Fortune 500 companies, Ponder has recently joined forces with Ford on “Escape Routes”, an interactive Reality Series airing on NBC and “Mun2” as a social media contributor.

Maria Botta
Maria Botta is the founder of FWD-Action, a digital strategy consultancy, working with small to mid sized businesses, helping to lead clients in the convergence of technology, creativity, entertainment. FWD ACTION allows Botta to continue to do what brings her the most professional and personal satisfaction, “Doing great work that truly matters, with integrity, for those clients who are striving to do good works for the world". Botta is the daughter of Cuban exiles, she was born in the US, and raised in Europe and the Caribbean, she holds an MBA in Global Management from Thunderbird's prestigious European program in Geneva, Switzerland and an Art History degree from Mt. Holyoke College. Twitter

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