Tag: media

Why Borat Loves Claim Waivers

by Robert Goodman | Aug 23, 2021 | Legal

Four points to include in a legal document to significantly reduce, if not eliminate, litigation...

4 Don’ts and a Do in E-Mail Communications

by Miriam Goderich | Jul 22, 2021 | Business, Marketing, Sales & Media

Nowhere is brevity more necessary than in e-mail communications. Polonius, one of Shakespeare’s...

Latin Business Today Launches New Website to Enhance User Experience and Drive Business Success

by Latin Biz Today | Nov 29, 2018 | Feature

Better performance and capabilities to meet the demands of today’s small business owners.

Three Essential Marketing Campaign Components

by Marcelo Salup | Oct 20, 2017 | Business, Marketing, Marketing Strategy

How a 50-year-old psychological theory holds the key. Lets begin with a historical...

Dynamic Strategy and the Seven-Segment Marketing Wheel

by Marcelo Salup | Aug 2, 2016 | Business, Marketing, Marketing Strategy

As small business customers begin to trickle in, what do you do with them? In...

An Ad Agency Veteran’s “Inside Baseball” Views on Agency Fees

by Marcelo Salup | Jun 19, 2015 | Business, Marketing, Marketing Strategy

Trial by Fire or a Chance to Reinvent an Entire Industry? Editor’s note: This...

Where Are the Latinos in Entertainment Media?

by Maria Botta | Aug 25, 2014 | Latino Perspectives

A look at representation of Latinos in entertainment media and the lack of diversity which affects...

POE Really Is a Manageable Marketing Strategy

by Jeb Harrison | May 19, 2014 | Business, Marketing, Marketing Strategy

Small businesses: line up your ducks across the paid, owned and earned media channels (better...

Being the Consummate Hispanic Entrepreneur

by Tim Dougherty | Mar 13, 2014 | Business News

A man of many talents Jeff Valdez’s rich and fruitful career made an indelible mark on what...

Is Social Media Good For Business?

by Marcelo Salup | Sep 3, 2013 | Business, Marketing, Social Media

For small- or medium-sized business owners the use of social media, the answer is a solid maybe...

The Washington Post Morphs To The Amazon Post?

by Marcelo Salup | Aug 7, 2013 | Business, Innovation

A look at the exciting possibilities for the future of The Washington Post No, no one has...

Social Media Lessons Learned From MTV

by Marcelo Salup | Aug 1, 2013 | Business, Marketing, Social Media

From TV’s heyday to social media- engaging an audience has changed or has it? Long before...

Money

Are Hard Money Loans Right For Your Small Business?

Business, Funding, Money

5 steps before you apply for a loan determine if a HARD MONEY LOAN is the right option your small business. Have you watched the Shark Tank? Inventers, entrepreneurs and small business owners stand in front of a panel of rich sharks and for ask money. Usually, these...

Talent/HR

Small Business Owners Take Note: Employees Value Values

Business, Operations, Strategy, Talent/HR

Here are five reasons why small business owners can benefit by practicing good values. Amelia has been working for a small business for two years. In her role in customer relations, she knows she is supposed to keep the customers happy. Last month, Daniela...

Legal

Have an LLC? There’s a Thing Called Phantom Income

Business, Economy & Policy, Finance & Insurance, Legal, Taxes

Ghosts, Ghouls, and the Trouble with Phantom Income: The Hidden Dangers of LLCs In my last article, we discussed the pitfalls of cancellation of debt income and how loans between partners and a business should be reviewed with care. The big takeaway was that...

Marketing

Branding Doesn’t Matter When Culture Doesn’t Work

Business, Design, Latino Perspectives, Marketing

4 steps a small business owner can take to correct a culture issue. In just a few short years in the business world, it has become all about “the brand” of the company. Even the person behind the brand. I find the latter to be most important. In working with...

Strategy

Practical Guidelines for Negotiating Anything

Business, Sales & Media, Strategy

5 proven winning guidelines to successful negotiating. Negotiating is something we do all the time - with our kids, parents, spouses, bosses, customers - you name it - we are always negotiating. Of course sometimes the "wins" in business are greater than a...

Puerto Rican Latina Instrumental in Expanding Healthcare in South Florida

Florida, Inspirational Latinos, Inspirational Latinos

Odalys Arevalo, 2022 Hispanic Woman of Distinction Managing Partner, Sunshine Life & Health Advisors, Inc. “Women in the Hispanic culture help raise generations of boys and girls that will strive in society. It’s that sense of admiration of character, values,...

A Latina’s Story of How Yoga Changed Her Life and Launched Her Career

Entrepreneurs, Health & Fitness, Hispanic Businesses, Wellness, Work, Life & Culture

How using the lifestyle of yoga can help you step out of the matrix into a more intentional life. Despite how it appears, yoga doesn’t just happen “at the mat”. In fact, yoga manifests itself in every step, thought and action experienced by those who practice it. Yoga...

Willy Rodriguez Opportunity Knocks Part 2 [Video]

Inspirational Latinos, Music, Music, New York, Video

Latin Biz Today's Tina Trevino and Willy Rodriguez chat about how a break can make all the difference in the world. Editor's note please find part 1 here: Latino Entrepreneur, Musician Willy Rodriguez Shares His Back Story- Part 1 [Video] Twenty-one years ago after...

Latina Cuban American Helps South Florida Community Flourish

Florida, Inspirational Latinos

Ana VeigaMilton, 2022 Latina Pioneer of the Year Corporate Social Responsibility for United Property Management Meet Ana. According to her, the most genuine platform to bring people together for social good and advancement is...

Branding Doesn’t Matter When Culture Doesn’t Work

Business, Design, Latino Perspectives, Marketing

Fashion

Branding Doesn’t Matter When Culture Doesn’t Work

Business, Design, Latino Perspectives, Marketing

Food

Hispanic Business Owner’s Craft Cocktail Mixer from Start Up to Amazon

Entrepreneurs, Food and Beverage, Hispanic Businesses, New York

Delicious Drinks & Inspiring Ideas: An Interview with Toma founder, Hispanic business owner Alejandro Lopez Fun, fresh, and full of flavor -- That's what you get when you drink Toma. Alejandro Lopez, founder of premium Bloody Mary mixer brand Toma, shares his...

Music

Willy Rodriguez Opportunity Knocks Part 2 [Video]

Inspirational Latinos, Music, Music, New York, Video

Sports

DT & Sportscaster Rob Adams on The GOAT Vin Scully [Video]

Channels, Sports, Video

Latin Biz Today's Dave Torromeo chats with broadcaster, Rob Adams our mini tribute to the legend! Editor's note: Blog authored by Rob Adams, Professional Sportscaster and Writer I knew this day was coming. Heck, I knew it a few weeks back at the All-Star Game. It was...

Innovation

How This Latina Jeweler Is Making Moves While Helping the Planet

Entrepreneurs, Entrepreneurs, Fashion, Green Living, Hispanic Businesses, New York

Camila Montoya is proving you can build a business around doing the right thing. Statement, Unique, and Nature -- These are the three words best used to describe the philosophy behind sustainable jewelry brand d'Francisco, created by a Latina former architect Camila...

Work, Life & Culture

A Latina’s Story of How Yoga Changed Her Life and Launched Her Career

Entrepreneurs, Health & Fitness, Hispanic Businesses, Wellness, Work, Life & Culture

Culture

A Latina Owned Fashion Business Finds Inspiration at the Beach

Culture, Fashion, Hispanic Businesses, Work, Life & Culture

Sometimes a better view makes for better business productivity. In increasing numbers, working remotely has become the norm for many business owners and employees. As a small business owner myself, I initially found it very challenging at the beginning of the...

Health & Fitness

A Latina’s Story of How Yoga Changed Her Life and Launched Her Career

Entrepreneurs, Health & Fitness, Hispanic Businesses, Wellness, Work, Life & Culture

Travel & Destinations

An Entrepreneur’s Journey From Porch Photographer to Portrait Photographer

Marketing, Marketing Strategy, Travel & Destination, Work, Life & Culture

One of the keys to building a small business is about word of mouth. Life will only change when you become more committed to your dreams than you are to your comfort zone. – Billy Cox Free publicity and word of mouth is probably the best and cheapest form of...

Personal Blogs

A Latina Entrepreneur’s Journey Building Her Business [Video]

Tendencia, Tina Trevino's Entrepreneurial Journey, Video

Back at work catching up! Its been a great week traveling overseas, but it’s finally time to get back to my NYC showroom and get down to business! Today I’m catching up with Danielle Amato Apparel to talk about her upcoming gig as brand ambassador for a well known...

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