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man in green room

Three Essential Marketing Campaign Components

marketing wheel

Dynamic Strategy and the Seven-Segment Marketing Wheel

ad agency fees

An Ad Agency Veteran’s “Inside Baseball” Views on Agency Fees

Latinos in media Latin Business Today

Where Are the Latinos in Entertainment Media?

POE marketing strategy

POE Really Is a Manageable Marketing Strategy

Jeff Valdez Hispanic entrepreneur

Being the Consummate Hispanic Entrepreneur

social media business

Is Social Media Good For Business?

The WashingtonPost- Amazon

The Washington Post Morphs To The Amazon Post?

MTV ad

Social Media Lessons Learned From MTV

Leadership with education

Advertising? Why Three Creative Executions Are Essential

Ninja Rabbits

It’s All About Persuasion, Isn’t It?

Businessman working on annual report - closeup on charts

Give Direct Marketing For Small Business a Serious Look

feat

What Do Rodney Dangerfield and B2B Advertising have in common?

Balance sheet

In Marketing Priority #1 Is Effectiveness

Difficult choices of a businessman

Can A Bad Ad Provide Good Small Business Lessons?

Man with Idea

Apology marketing campaign fails to reach shoppers

arts martiaux sur des poteaux

In Marketing There Are No “Pros” in Reaction

Social media Marketing

Guerrilla Marketing, Promotion and Social Media

Jorney of a Female Comic

New Film On Humor, Hispanics And Hollywood

Latin Biz Today

drawing concept

Create A Unified Strategic, Media and Creative Plan

Modern business with new technologies

Engage Customers With An Aligned Media Strategy

running-of-the-bulls

Media Planning is Like Running the Bulls

Boring Marketing and Consuming

Boring It’s How We Shop and Market

Kiki Melendez and her daughters

Kiki Melendez An Entertainment Pioneer

LATIN BILLBOARD AWARDS

Media Matters

Latin Biz Today

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Made in America?