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Tag: advertising

Today’s Consumers Want Authenticity, Not An Advertising Scheme

Today’s Consumers Want Authenticity, Not An Advertising Scheme

Michelle Martinez Reyes
How Advertisers Are Selling the American Dream in 2019

How Advertisers Are Selling the American Dream in 2019

Michelle Martinez Reyes
brand techniques

Is Your Brand Positioning the “Real Thing”?

Luis Gallardo
Latino small business owners advertising

Takeaways From the Association of National Advertisers Multicultural Conference

Carlos Garcia
man in green room

Three Essential Marketing Campaign Components

Marcelo Salup
mergers and acquisitions

A Hispanic Business Experiences Transitions

Carlos Garcia
Lionel Sosa

Strategic Thinking

Tim Dougherty
small business growth

A Second Big Growth Spurt

Carlos Garcia
marketing wheel

Dynamic Strategy and the Seven-Segment Marketing Wheel

Marcelo Salup
Mixer marketing

It’s Not a Toolbox, It’s a Marketing Mixer

Marcelo Salup
Free advertising and sales offer

What Does a “Free” Offer In Advertising Really Cost?

Jaime Hernandez
Latinos business

Bilingual Latinos a Distinct Business Advantage

Jim Utlser
ad-agency-Latin-Business-Today

Taking Your Business To the Next Level?

Marcelo Salup
effective digital writing

15 Quick Tips for Effective Digital Writing

Jesus Grana
mobile-technology-business1.jpg

Mobile Technology Serves Up Business

Latin Biz Today
marketing-essentials.jpg

Limited Budget Marketing Essentials

Marcelo Salup
facebook-social-media-marketing.jpg

Honda Gets Facebook Right

Marcelo Salup
kill-customers.jpg

Don’t Kill Off Customers with Bad Ad Campaigns

Marcelo Salup
online promotion

Creative, Strategy and Ratios:The Holy Trinity?

Marcelo Salup
advertsing marketing

4 Steps for Pumping Up Your Marketing Muscle

Marcelo Salup
3 marketing resolutions

3 Marketing Resolutions for 2014

Jesus Grana
mobile technology

Does Business Mobility Mean Success?

Latin Biz Today
social media business

Is Social Media Good For Business?

Marcelo Salup
The WashingtonPost- Amazon

The Washington Post Morphs To The Amazon Post?

Marcelo Salup
MTV ad

Social Media Lessons Learned From MTV

Marcelo Salup
Leadership with education

Advertising? Why Three Creative Executions Are Essential

Marcelo Salup
Ninja Rabbits

It’s All About Persuasion, Isn’t It?

Marcelo Salup
Businessman working on annual report - closeup on charts

Give Direct Marketing For Small Business a Serious Look

Marcelo Salup
feat

What Do Rodney Dangerfield and B2B Advertising have in common?

Marcelo Salup
Chess game. Queen captures horse

Marketing Campaign Delivers a Decisive Strike

Marcelo Salup
Balance sheet

In Marketing Priority #1 Is Effectiveness

Marcelo Salup
Difficult choices of a businessman

Can A Bad Ad Provide Good Small Business Lessons?

Marcelo Salup
man looking at poster

Content Creation for the Successful Small Business

Maria Botta
Man with Idea

Apology marketing campaign fails to reach shoppers

Marcelo Salup
Internet Meme

Realize The Power of the Meme For Awareness

Jesus Grana
arts martiaux sur des poteaux

In Marketing There Are No “Pros” in Reaction

Marcelo Salup
Social media Marketing

Guerrilla Marketing, Promotion and Social Media

Marcelo Salup
drawing concept

Create A Unified Strategic, Media and Creative Plan

Marcelo Salup

How to Use Product Targeting to Determine the Right Channel Mix

Marcelo Salup
social-media

Small Business Social Media: It’s All About Word of Mouth

Jesus Grana
Consumer-Clusters-To-Ramp-Up-ROI

Using Consumer Clusters To Ramp Up ROI

Marcelo Salup
Thinking Physics to increase your ROI

Thinking Physics to increase your ROI

Marcelo Salup
Cats & Dogs

Brand Loyalty- The Truth About Cats and Dogs

Marcelo Salup
Burro

In Advertising, Persistence Wins the Day

Marcelo Salup
BuscandoCocaCola

Translating “Coca-Cola”

Latin Biz Today
LATIN BILLBOARD AWARDS

Media Matters

Latin Biz Today

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