There is no “pandemic playbook“ to which leaders can refer for answers. But, one can begin to develop those answers by using two questions to frame solutions: How do I survive or maybe thrive in this shutdown? How do I prepare for my customers needs of the future?
Vacation tip: When you are an entrepreneur, you will never need a vacation more than you will as your company is growing, and it will never be harder to get away. Everyone looks to you. If you're doing this as a couple, it may be even harder. And finding a trusted lieutenant you can leave in charge is tough. So if you do get away you'll have to keep your trips short and check in frequently. Happily this is aided these days with smart phones and the internet, but that can mean you don't really get away at all. I would recommend physically active vacations because while you are skiing or snorkeling or hiking in the mountains it is hard to think about anything other than what you are doing at that moment, and when you stop, you are so tired from your physical activity, you just relax.
People will talk about you anyway. Make sure it’s good because good means more people will buy your products or come to your establishment. Bad means they will cross you off the “must check out” list or never put you on that list to begin with.
A CFO-CEO could be one of the founders of the company and is very actively involved in all aspects of the business - not just accounting and finance. A privately held company with expanding sales and marketing will often hire a CFO-COO to develop the business' operations. Generally, only larger privately held companies will hire a CFO-controller.