Strategic Thinking

Through Sosa’s efforts, George W. Bush managed to net upwards of 40 percent of the U.S. Hispanic vote in 2004.  Sosa is not currently involved in the 2012 presidential campaign season, but says he might consider one more run.

He’s not wanting for diversions. His extensive brood includes eight children, 15 grandchildren and 16 great-grandchildren, most of them living nearby in the San Antonio area.

Sosa also is a nationally recognized portrait artist and a busy public speaker who has lectured at Harvard, Yale and the University of Texas at Austin.

He’s also a prolific author whose titles include the acclaimed Think & Grow Rich: A Latino Choice, a contemporary Latino take on Napoleon Hill’s classic motivational tome Think and Grow Rich.

Other projects have included serving as CEO of the social issues think tank Mexicans and Americans Thinking Together.  And of course, he’s in demand as an independent marketing and media consultant.

The Children of the Revolucion marks his foray into television production. A co-effort with wife Kathy, an accomplished artist and advertising professional in her own right, the 20-part series chronicles the largely untold story of how thousands of families fled upheaval in Mexico a century ago to begin the process of “Latinizing” the United States. It’s a historical chapter that holds special appeal for Sosa, himself the son of Mexican immigrants.

Sosa is executive producer, director and host of The Children of the Revolucion, which has thus far run on San Antonio PBS station KLRN.  Sosa hopes to get corporate sponsorships to broadcast the program on PBS stations nationwide.

As one might expect, he’s confident he’ll be able to secure the necessary backing. “I consider myself first and foremost a strategic planner. In business as in politics, it’s all in the planning,” Sosa says.  “Beyond that it’s simply a matter of convincing people that your product is the best. It’s the art of persuasion.”


Plan And Grow Rich

What advice do you have for aspiring entrepreneurs?

“Be passionate about what you want to do. Love the business you’re getting into, then set goals to accomplish. Know what you want to earn and exactly what value you will be delivering to your customers. Set dates for accomplishing your goals. Fuzzy goals produce fuzzy results.

Here’s an example of a fuzzy goal: ‘I want to make a lot of money repairing appliances.’ Here’s an example of a specific goal: ‘I will earn an income of $200,000 a year repairing an average of six appliances a day (or 120 appliances a month) over a 12-month period, delivering such good service that my clients will recommend me to friends, enabling me to grow my business, which will provide me with an income of $500,000 annually within five years.’”

Do you recommend that young professionals and entrepreneurs seek out mentors?
“Yes. Seek only the advice of very successful experts in your field and people you highly respect. Then take their advice; don’t ignore it. Listen. Take notes. Don’t waste their time. Buy them lunch. Thank them. Keep in touch. Let them know how their advice helped you.”

How does one best prepare for opportunities in the marketplace?
“When you have a specific goal, opportunities will fall in your lap.”

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