Social Success Strategy
Listen. You need to know what your customers are saying.

A successful social media strategy means getting close to your customers. In a nutshell, the road map that I and many others recommend has five iterative steps:

1. Listen
2. Monitor
3. Analyze
4. Engage
5. Measure

In the interest of brevity, I will focus on the benefits of listening in this installment. Make sure you continue to follow my blog in the coming weeks, as I will unfold the benefits of each step.

The Future Belongs To The Listener

With the recent growth of Social Media, companies are struggling to understand how to leverage the huge amount of information that is being generated about their brands, and how to rein it in for a positive outcome.

With more than 600 million Facebook users, more than 25 billion Tweets a year, and two billion daily video views on YouTube, marketing as we knew it has changed. We aren’t communicating to a  passive, faceless customer, as we once thought, but to an empowered, opinionated and influential one.

A challenge? Definitely. But it also represents the best opportunity a marketer has ever been given.

Listening As First Step

One of the first steps in developing a marketing strategy is conducting a Situational Analysis, which helps tremendously in crafting the ever-important Positioning Statement.

Just think, when was the last time you had so much information at your fingertips about your customer’s preferences, attitudes and behavior as well as your competition?  And all this without having to spend on market research, or hire a multitude of overpriced consultants. Social media gives you the opportunity to find timely information to truly understand your environment.

All you have to do is to listen to what is being said about you, your competition and current or potential distribution channels. You can start with any of the free listening and tracking websites. Two of my favorites are and Social Mention.

On these sites you can enter your brand name, or any other topic, quickly identify what is being said, and track comments. The downside is that the output is not contextual, so you may have to sift through many pages to identify the comments that are relevant to your needs.


Meet Latina Entrepreneur Legendary Baker Cristie Besu

Meet Latina Entrepreneur Legendary Baker Cristie Besu

Cristie believes that you should not have to choose between delicious and better for you foods. The daughter of Cuban immigrants, Cristie Besu has had quite the journey herself. She’s the Founder and CEO of Eat Me Guilt Free, a health-focused line of bread, brownies,...

Women’s Golf Day Is Empowering for Hispanic Businesses

Women’s Golf Day Is Empowering for Hispanic Businesses

Latinas in all business can benefit by learning skills to last a lifetime. Women’s Golf Day (WGD) is a global movement that engages, empowers, and supports women and girls through golf and teaches them skills that last a lifetime. The one-day, four-hour event has...

An Entrepreneur’s Launch of a Luxury Accessory Brand

An Entrepreneur’s Launch of a Luxury Accessory Brand

What does it take to launch a luxury accessory brand? Creativity, a passion for what you do, the talent to produce a high quality product, business sense, creating outlets to sell your product, and marketing your product are just a few things that go into creating and...


Sign Up for the Latin Biz Today Newsletter

Video Gallery

PR Newswire

Featured Authors

avatar for Armando RomanArmando Roman

Armando G. Roman CPA/PFS MBA has more tha...

7 Business Pitfalls to Keep Top of Mind


Cash Flow Management for Small Business Owners

Cash Flow Management for Small Business Owners

A requirement for every successful small business and enterprise.   Cash flow management is the process by which an organization maintains control over the inflow and outflow of funds. The fundamental goal of cash flow management is to ensure that the incoming...





Entrepreneurship – Do It Your Way

Entrepreneurship – Do It Your Way

One of my favorite lines that I often quote is the hook from Frank Sinatra’s My Way— “I did it, I did it my way.” As entrepreneurs, we are generally the types who create our own rules and do things our own way. Sometimes it's good to reflect on why this individuality...





14 Takeaways From the World of Sports Business

14 Takeaways From the World of Sports Business

Check out these quick snapshots across the sports industry in May 2022 Welcome! Well, I am apparently over my anger about the baseball lockout. Yes, I am following the game to a degree, especially because the Mets are off to a good start. The New York Yankees are also...


Work, Life & Culture


Health & Fitness

Travel & Destinations

Hindsight Is Literally 2020!

Hindsight Is Literally 2020!

So as I was approaching my 57th birthday this past October, I came to realize that travel has been on my bucket list 40 years and that since my divorce 6 years ago, I have somehow always felt like I needed someone to give me permission to do so. Really, permission, at...

Personal Blogs

Latin Business Today

Pin It on Pinterest