Small Business Social Media Blocking and Tackling 101

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3. Market:

You can use Twitter to promote your website, blog, articles or events (but don’t overdo it). Many retailers use it to send alerts about deals, sales or time-limited offers to customers. You can also use Twitter to do informal customer surveys.

4. Get personal:

Twitter is not “corporate,” so express your personality. Personalize your Twitter page with a photo of yourself, a link to your website and a customized background.

5.   Cross-promote: Use your Twitter “handle” in your email signature and in your online and offline marketing materials.

Visit Twitter for Businesses to learn more about using Twitter.

                  Social Media Resources

  • Start with the free analytics tools and tools for business users that each social media site offers.
  • Manage your business’s Twitter activity with tools like SocialOomph and TweetDeck.
  • If you have multiple social media accounts, Hootsute, NutshellMail and SproutSocial enable you to collaborate, manage your accounts and measure your results.

                  Making Social Media Work

Social media is free, but it does cost you time.

Consider:

  • How much time can you commit to each social media site?
  • Who will be responsible for updates? For maximum effectiveness, someone must take ownership of each social media account (Facebook, Twitter, LinkedIn, etc.) and post new content regularly.
  • There is a learning curve for each social media tool, and for keeping up with changes and new features.

This series ongoing series handbook prepared by Marjorie Weber was prepared will also be part of the Miami Bayside Foundation to qualify small business owners for the Miami Bayside Foundation loan program.

Handbook series Small Business Start Up 

Part 1: Small Business Start Ups Making It Legal; Part 2: Small Business Start Up Capital Access Primer and Key Steps ; Part 3: Definitive Steps to Create the Optimal Small Business Growth Team Part 4: Once You Have the Dream Team, It’s About Employee Retention, Part 5: Delegating Responsibilities Policies and Procedures – Letting Go Part 6: Breaking Down the Set Up of Small Business Financial Records   Part 7: Three Best Bet Picks for Small Business Accounting Software  Part  8: To Lease or To Buy? Issues Relating To Both In Today’s Market part 1 Part 9 Decided on a Business Lease? 20 Lease Provisions Part 10  What Small Business Contracts Are Required and Who Reviews? Part 11 What are the most serious small business risk and coverage issues? Part 12: Keeping Sightlines on Specific Small Business Target Markets Part 13: Small Business Targeting and Related Branding Components Part 14: Keys to Developing an Essential Small Business Marketing Plan

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Marj Weber
Marj Weber
Marjorie Weber has been educating entrepreneurs and guiding them in their search for capital for the past 20 years: combining financial literacy workshops with one-on-one mentoring. Marj is currently President of Primed 2 Grow Inc. a company that provides access to capital for both existing and start up enterprises. She has provided term loans and working capital to hundreds of small business in South Florida. She was Chair of SCORE Miami Dade from 2010 to 2014 and served as a financial advisor for SBDC/FIU from 2014 to 2017. She also served as an advisor to the Goldman Sachs 10,000 Small Business Program and the SBA Emerging Leaders Program and provides training for Veterans seeking an entrepreneurial path upon retirement from the service. She has facilitated workshops under the auspices of Miami Bayside Foundation, Little Haiti Cultural Center and several local banks. She commenced her career as a real estate investment banker in New York.

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