Small Business Owners Take Note: Employees Value Values

Here are five reasons why small business owners can benefit by practicing good values.


Amelia has been working for a small business for two years. In her role in customer relations, she knows she is supposed to keep the customers happy.

Last month, Daniela started working as her new manager. In a conversation over café con leche, she asked Amelia, “so tell me Amelia are you fulfilled in your position?”

To which Amelia responded with an enthusiastic, “Oh yes, very!” “That’s great to hear! What company values do you feel align with yours that help make your job easier?” “Um. Well. I never heard about any values. I just read books on my role and know customers are important to keep, so we can all keep a job.”

At that moment, Daniela knew one of her top priorities would have to be to get the company’s values more visible to employees and help the team connect the dots on how they fit and how they can help customers best.

Values was going to have to be first and center.

Most employees value values. Most employees don’t know that is the term but they surely know when something is helping support a vision, shape a culture or tell a story of what a company thinks is important.

They value knowing what they are and being able to know if the company is a match for their heart and not just their financial needs.

Working on core values which is the identity of a company helps your business in more ways than you might imagine,

Here are five ways values help your business:

1.  Values help You Hire better.

Searching for great employees and keeping them is a major human resource issue.

One that is now being outsourced more and more. Mostly because companies simply are not hiring well. They hire too fast. They hire the wrong fit and they keep employees too long when they’re not right.

Understanding that everyone has values coming in the door and being able to express your company’s values on the spot will help you find the person whose values most aligns to your companies.

65% isn’t good enough alignment. 95% or more is what you are looking for!

In addition, knowing your values helps you onramp new prospective employees better giving them an out if they feel strongly their values don’t align with yours.

All better for you in the long run.  If you google “values based interviewing” you will see about 12M+ hits. Trust me, it’s a thing!

2.  Values Help You Fire Faster.

When someone does not fit the culture you are trying to build, you have to let them go.

They do more damage to your organization by staying than leaving. The saying goes, “Be slow to hire, fast to fire” spreading negative vibes about your organization because they should not have been hired in the first place, is a mercy gift for both you and the person.

In his blog, Mike Kotsis shares how he uses a People Analyzer to determine next steps with people on his team.

Who can stay but is in the “wrong seat”, who gets it and who needed to be let go.

Next page- The last 3 of 5 ways values help your business

Elizabeth Rios
Elizabeth Rios
Dr. Elizabeth Rios is a strategic visionary and has served her community in NY and FL in various capacities for over 30 years. She has served in high level executive positions in higher education management, nonprofit organizations and small business. She operated a number of online business incentives and consulted small businesses, nonprofits and schools to help them get started, get funded and get teams going and growing in a healthy organizational culture. Dr. Rios received her MA in Business Management from Regent University, her Ed.D. from Nova Southeastern University and her D.Min. from Southeastern University. Dr. Rios is the author of Don’t Buy the Lie: Eradicating False Belief Systems that Keep You From Your Destiny. In addition, she is known for her work in women's empowerment charities and justice-seeking organizations including her own faith-based nonprofit, the Passion Center. Dr. Rios sits on a few national boards and serves as Contributing Editor or writer for a few national magazines. She is a Boxer lover, mom of two boys, one with special needs and sees her life mission as one to unleash potential, ignite passion and connect people to purpose.