Small Business Owners – Make the Most of Networking Opportunities

Networking is vital to the success, growth and viability of a small business. 

 

Editor’s note: This is part one of a two part article covering the benefits, importance and technique of networking for small business owners. 

Make the Most of Networking Opportunities

The small business owner is always looking for the best ways to increase sales and profits.

Online marketing is a very effective sales tool when the handler can make use of the ever expanding tools to get to the top of the list and bring potential customers to the website.

Most on-line marketing specialists including web designers, programmers, and SEO experts, recognize the value of face to face marketing; commonly defined as networking.

If handled with finesse, nothing is more effective than a face to face conversation with a prospect, an existing customer or even a competitor.

Be Discerning – Don’t Waste Your Time

Business executives attend meetings and networking sessions, participate in panel discussions, join local associations, and travel to trade shows with the objective of bringing the company’s wares to the attention of new customers, and maintaining relationships with existing customers.

The options to meet and greet are endless: chambers of commerce, trade associations, government agencies, incubators, co-working offices, plus events sponsored by realtors, attorneys, and a variety of business owners who are seeking connections.

They all provide opportunities for you to meet with other business professionals in your industry and in your market. You are enticed with food, speakers, and beverages.

There are more options than there are hours in a working week. You must be selective. You can undoubtedly use these networking opportunities to further your branding, but you have to be selective in the use of your time.

Next- The size of the group and Being Prepared

Marj Weber
Marj Weber
Marjorie Weber has been educating entrepreneurs and guiding them in their search for capital for the past 20 years: combining financial literacy workshops with one-on-one mentoring. Marj is currently President of Primed 2 Grow Inc. a company that provides access to capital for both existing and start up enterprises. She has provided term loans and working capital to hundreds of small business in South Florida. She was Chair of SCORE Miami Dade from 2010 to 2014 and served as a financial advisor for SBDC/FIU from 2014 to 2017. She also served as an advisor to the Goldman Sachs 10,000 Small Business Program and the SBA Emerging Leaders Program and provides training for Veterans seeking an entrepreneurial path upon retirement from the service. She has facilitated workshops under the auspices of Miami Bayside Foundation, Little Haiti Cultural Center and several local banks. She commenced her career as a real estate investment banker in New York.

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