“PR Is King”- A CMO’s Insights on Small Business Communications [Video]

Michelle Martinez Reyes shares her talks about the importance of PR to maintain recognition and visibility.

 

Editors note: This is  part 4 of  a multi-part video series. Part 1  highlighted Diversity business  benefits.     Part 2: Michelle Martinez Reyes CMO Talks Challenges Of A Work, Life, Culture Balancing Act [Video] Part 3: Michelle Martinez Reyes CMO Talks Leadership [Video]

PR is king! Putting yourself out there to be an advocate of your brand even if you’re not totally comfortable doing it! You’re the best advertising for your brand if you truly believe in it.

It’s taken years for Chief Marketing Officer Michelle Martinez Reyes to successfully communicate the differentiation of Greenspoon Marder’s capabilities and diverse expertise.
In parallel Michelle set out to get the word out. She points that means she has to get the word out.  She’s the primary face of her company’s brand which means regularly sharing information about the company and also herself.
Built into  her small business marketing plan is a cadence of tactics to generate visibility which elevates the brand.
Michelle’s personal brand has been recognized as well as she has been selected as a finalist for the CMO Club’s 2019 CMO Awards. we grab a few words with her on her recent business trip to NYC.
Michelle’s company
Greenspoon Marder is a national full-service business law firm with 240 attorneys and 26 locations across the United States. They are ranked amongst American Lawyer’s Am Law 200 as one of the top law firms in the U.S. since 2015. Since inception in 1981, the firm has been committed to providing excellent client service through cross-disciplinary, client-team approach.
Their mission is to understand the challenges that clients’ face, build collaborative relationships, and craft creative solutions designed and executed with long-term strategic goals in mind.
Watch my interview with Michelle

 

Related articles:

Part 1  highlighted Diversity business  benefits.

Part 2: Michelle Martinez Reyes CMO Talks Challenges Of A Work, Life, Culture Balancing Act [Video]

Part 3: Michelle Martinez Reyes CMO Talks Leadership [Video]

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Tina Trevino
Tina Trevino, Partner & Director of Community Relations for Latin Biz Today is President & CEO of Tocaya Design under which she does design consulting for major apparel companies as well as designs, manufactures and markets her women’s lifestyle brand, Tocaya. With 25 years of industry experience most recently as Design Director of KBL Group Intl. Ltd., she has managed large creative design teams. Trevino provides insight on upcoming fashion trends for each season collaborating with designers, merchants and product development teams to help develop brand appropriate apparel. She specializes in sweaters, knits and wovens. Having previously worked with private label brands for stores like Kohl’s, NY & Co, White House|Black Market, and Ann Taylor to name a few as well as brands like Lee jeans, Wendy Williams, Brooke Shields Timeless, Torn by Ronny Kobo, and Whitney Port, she has the ability to build brands from the design and merchandising process all the way through fitting, production, and marketing.