Never Forget the Personal Touch

Reach out to your current customers and prospects– especially if you are a small business.



I have owned my own business for almost five years – and I find it is a constant learning experience.

One thing that I have learned that has benefitted my business is that the personal touch with your customers can differentiate you from the others in your space. A little background…

When I left my corporate gig as VP of Events, I decided to finally go out on my own and hopefully use what I had learned in over 25 years of event management to assist associations, media companies and others who produce events. I figured that if it didn’t work out – I could always find a job.

Thank goodness it worked out – and now I run my own business from Florida – away from the cold – with clients who are old friends….what could be better?

Back to the personal touch – one of the first projects I was asked to do when I started was event telemarketing for a media company. What I found was that my client’s customers really appreciated the personal touch of a phone call – even if you did not reach them, we left a message and sent an email. Many times if you did not get a call back – you would get an email response. But better yet, if you got to speak to them, you learned a lot that is valuable to your customer!

If they are going to attend, they are extremely grateful for the call/reminder – and if they are not, they will often tell you why – which is great information to relay back…..maybe there is a perception issue, or something that happened that turned them off that you are totally unaware of.

Better to know than not know – right?

This has led to membership renewal campaigns for associations – which the members really love! Many times they have allowed their membership to lapse for no reason other than it slipped their mind! You have the opportunity to educate them about the new benefits of membership and hopefully, they will renew over the phone with the caller.

You also hear about the issues that they have with the association if they don’t renew – very valuable insight on your customer. Association membership renewals are truly impacted by the economy – so many of these lapsed members may be having a hard time convincing their management that they need to rejoin. We do all that we can to give them a reason to do it – and to let the association know what we are hearing.

Next page: So – how does this impact the small business? 


Are Hard Money Loans Right For Your Small Business?

Are Hard Money Loans Right For Your Small Business?

5 steps before you apply for a loan determine if a HARD MONEY LOAN is the right option your small business. Have you watched the Shark Tank? Inventers, entrepreneurs and small business owners stand in front of a panel of rich sharks and for ask money. Usually, these...

Branding Doesn’t Matter When Culture Doesn’t Work

Branding Doesn’t Matter When Culture Doesn’t Work

4 steps a small business owner can take to correct a culture issue.   In just a few short years in the business world, it has become all about “the brand” of the company. Even the person behind the brand. I find the latter to be most important. In working with...

Lead With Greater Confidence Through Conviction

Lead With Greater Confidence Through Conviction

Six best practices conviction best practices which underscore confidence An article in Nature Neuroscience led by Benedetto De Martino, a cognitive neuroscientist in the field of decision-making and neuroeconomics, states that the brain has direct links between...


Sign Up for the Latin Biz Today Newsletter

Video Gallery

PR Newswire

Featured Authors

avatar for Jesus GranaJesus Grana

Jesús Grana has 20 years of experience ...

Retirement Plans Can Attract the Best Talent











Work, Life & Culture


Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest