Responsive Web design ensures your site looks great on mobile phones and tablet devices too
According to the Media Behavior Institute, 43.5 percent of its survey participants accessed the Internet via a mobile phone each week during the period ending in January 2013, an 8-percentage-point increase over the period ending in July 2012. I have observed this same trend in hotel websites in the state of Hawaii, with in some cases mobile access reaching close to 50 percent of monthly website traffic.
Take a look at the six-month period comparison of devices used to access the Internet by U.S. consumers from the Media Behavior Institute.
It’s clear that Internet access through mobile and tablet devices is on the rise, and U.S. business owners need to address the needs of these important audiences.
The Rise of Responsive Web Design
Responsive Web design (RWD) is an approach aimed at crafting sites to provide an optimal viewing experienceeasy reading and navigation with a minimum of resizing, panning and scrollingacross a wide variety of devices (from desktop computer monitors to mobile phones).