Marketing

Is It Time to Reinvent Your Personal Style? [Video]

Latin Biz Today Virtual Lounge guest Tracy Gold gives style tips  and more. As we continue to celebrate fashion and style throughout Hispanic Heritage Month,...

What COVID-19 Dashboards Have Taught Us about Interpreting Data

The pandemic of 2020 has been a historic and unprecedented event in many ways, not only as a health crisis but also as an...

A Latino Business Surviving In a Pandemic Through Digital Marketing [Video]

Jorge Escobar says,  “Every business must now have a web presence.” Escobar is  a smart young Latino who seeks to help even the smallest of...

Driving Food & Beverages Sales Through Color and Texture

11 color palettes for food and beverages products which can make a big difference in sales performance.   Color and texture are a central part of our...

Jamie Skiles on Branding, the Washington Redskins & Covid [Video]

Latin Biz Today's Dave Torromeo chats with sports and consumer branding expert Jamie Skiles part 2 Tackling professional sports branding logos and images historical mindset...

Jamie Skiles on the Impact of Sports Branding- Part 1 [Video]

Latin Biz Today's Dave Torromeo chats with sports and consumer branding expert Jamie Skiles part 1 In a world where there is a gluttony of...

Are You a Compassionate Connector?

Here Are 5 Ways to Do It... As a result of the global pandemic, personal and professional hardships are being faced across the spectrum. In...

A New Paradigm Post-COVID-19, Part II

As we discussed in Part I, we are experiencing a paradigm shift for brands and businesses that are finding that digital transformation is affecting...

A New Digital Paradigm Post-COVID-19, Part I

“Hope is the dream of a waking man.” -- Aristotle We are experiencing a paradigm shift on the game board for brands and businesses where...

Customers, Not Money!

Today, the real worth of a business is not money, but customers. Smart companies will use a recession to outmaneuver their competition, get new customers,...

Winning Customers By Calming Fears

I hate snakes! It is primordial. I hate them for no other reason than I do. You couldn’t give me enough money to walk...

The Only Thing Normal Now is to Pivot! Pivot! Pivot! [Video]

Durée Ross, President of the boutique Florida based PR firm, Durée & Company  has been pivoting fast and furious. It's become her new normal....

Drive By Social Distance Photographer- Ivy Dash [Video]

Social distancing at its most creative for photographer Ivy Dash Photography!! As a person with a compromised immune system, Dash has come up with a...

What Your Company Culture Says About Your Brand In a Time of Crisis

Six ways your company can communicate caring to employees during this time.   No doubt things are hard for every business right now and particularly difficult...

What Can the Best Salespeople and Sales Leaders Do in a Crisis or Pandemic?

No matter your industry, there are opportunities in every down market.   I have reminded people who sell for a living, that, “Proper Preparation Prevents Poor...

3 Critical Sales Techniques and Why Customers Believe It’s Critical to Buying Decisions

How valuable is sales training in small business sales success?     1.   Relationship is still critical when you are trying to make a purchase decision. When...

The Art of Marketing: The Client is King 

The most important principle of any successful marketing and/or sales effort is this: The Client is King.   All of the marketing channels, press, events, campaigns,...

Are Relationships Vital To Business Growth?

Relationships are the cornerstone of a new era of people-to-people businesses   All business relationships, both internal and external, are interconnected. In terms of the whole company,...

What Your LinkedIn Profile Says About You in LESS THAN 3 SECONDS

  Without question, LinkedIn is considered to be the premiere social network for professionals. So, in an increasingly digital business world, “you are what LinkedIn...

Understanding and Serving Your Customers

Learn from these companies that are doing it right.   Recently, I attended a public forum called “Healthcare in the 21st Century: A Community Call to...

The Art of Marketing – Focus on Touchpoints

The art of marketing involves capturing a prospective customer’s attention and then sustaining the attention of existing customers.   Touchpoints are a variety of points of...

5 Top Trends in Data Management – For the Next Decade

A successful small business data management plan requires a sensible balance between data, insight and energy     Without the aid of a crystal ball or psychic abilities, it’s difficult...

Is Your Content Being Seen?

How to beat the latest social media algorithms to boost organic reach.   No one would argue that the explosive growth and popularity of social media...

How to Sell More of What You Sell

Five ways we look at a business to drive develop sales and marketing success.   Editor's note: This is the first part in a series by...

Marketing Insights- Myriad Restaurant Group, Partner, CMO Tracy Nieporent [Video]

Small business marketing insights and the restaurant industry.   Editor's note: This the first in a video series from Latin Biz Today Spectrum of Success Event small...

“PR Is King”- A CMO’s Insights on Small Business Communications [Video]

Michelle Martinez Reyes shares her talks about the importance of PR to maintain recognition and visibility.   Editors note: This is  part 4 of  a multi-part...

CMO Shares Insights on Branding for Entrepreneurs [Video]

Michelle Martinez Reyes, CMO chats with Latin Biz Today's Tina Trevino about branding. Editors note: This is  part 4 of  a multi-part video series. Part...

Driving Food & Beverages Sales Through Color and Texture

11 color palettes for food and beverages products which can make a big difference in sales performance.   Color and texture are a central part of our...

7 Things You Must Get Right When Managing an Event

These are often the event areas that surprise.   For small and medium businesses, getting to meet their customers face to face is a luxury in...

7 Inside Baseball Ways to Show Your Customers You Care

Even a small gesture can go a long way with a client and will be appreciated.   Nowadays, having a good product or service isn’t enough. Relationships are...

5 Keys To Why Your Customers Buy

It's not usually about price, these sales techniques uncover how and why your customers want to buy   This is the second article of a four...

Congratulations You Landed the New Client!

Now what? Next steps to ensure the new client receives quality service by embedding him or her into your company or organization. Securing a new...

Applying Fast and Slow Thinking to Data Analytics

Five tips to harness the power of both systems of thought and get just the right pace and perspective to your thinking. In reading Daniel...

How Will AI Affect the Role of the Salesperson in Business?

 Five ways it could it have an effect by culture.   As a salesperson in the mid 1980’s in the automobile business there was great fear...

The 9 Rules to Help Any Exhibitor Succeed at a Trade Show

Helpful tips for entrepreneurs to navigate trade shows.   Exhibiting at any of the hundreds trade shows that take place in the US can be a...

Social Media & Business Etiquette- Eight Rules

The 8 simple rules to follow when tackling your company’s social media. In most of today’s small business, we usually have the business owner wear...

Small Business Customer Lists Are Its Lifeblood

How should small business owners handle their customer databases?     Whether you are a small or large company, your lists are your lifeblood. And the maintenance and...

Putting “Customer” in Service: A Small Business View

Three examples I've experienced in dealings with other businesses – large and small.   When I started my own business this year, I started looking at...

Today’s Consumers Want Authenticity, Not An Advertising Scheme

How your small business can help achieve the American dream.   Editor's note: This is part two of a two part article, in part one we covered: How...

How Advertisers Are Selling the American Dream in 2019

An insightful approach to today's sales and marketing tactics.   Editor's note: This is part one of a two part article. Part two is entitled: Today’s Consumers...

The 3 Main Steps In Creating a Personalized Brand Name

Part 2 of Finding Your Perfect Brand Name   The first part Primary Steps to Finding Your Perfect Brand Name of this lesson helped you understand...

We’re Kicking It Old School With 7 Traditional Marketing Tools!

Every startup should be utilizing these tools today.   In what has become the digital era we find ourselves inundated with advertisement, strategies, videos, images from...

Primary Steps to Finding Your Perfect Brand Name

Here are four key questions to cover.   Editor's note: This is part one of a two part piece. Every company needs names for their business, for...

How to Close More Customers, It’s About Win-Win Negotiation

While negotiating, remember to have in your mindset that “I want to have a win-win scenario.     How to Close More Customers  Negotiation Negotiation is the step...

Smart Companies Listen and Respond to Customers

Responding to complaints with empathy is vital when responding to issues raised by customers and employees.   How many times have you heard someone say: “I...

Marketing to Xennials – What is that?

Xennials are the graduating or graduated Up & Comers and new big spenders in the market.   Meet Xennials: a microgeneration born between 1977 and 1985,...

Featured Items

PR Newswire

Is Your Brand Positioning the “Real Thing”?

6 brand positioning techniques for staking a claim in specific market segments.     Brand positioning involves creating a vision of a product or business relative to...

The Need for New Customers. Where do you find them?

Enriching your current data sources is a great way to better understand exactly who your best customer really is.

5 Keys to Retain More Customers- It’s About the Follow-Up

What are the keys to retaining customers once you've sold them?   “I called and asked for more information and never heard back from them, so I...

With Customers It’s Greet Them FAST or Lose Their Business!

Making customers feel important from the onset is key.   First impressions matter. I have learned that you must greet in less than 30 seconds, answer...

Value Is in The Eye of The Beholder

Knowing and explaining the value for pricing your services.     Have you heard the expression “Beauty is in the eye of the beholder”? This is true...

Customer Satisfaction Pays Dividends

How can a small business better leverage customer satisfaction for competitive advantage?   "If you are not completely satisfied, please bring it back." Those words appeared...

B2B Data-driven Marketing: What Is It and Why Is It a Challenge?

Data – whether big or small – is the hottest topic in business today.   You know you should be using it, but often you’re just...

Should Small Business Owners Think About Building A Digital Sales Strategy In Spanish Within The U.S.?

The U.S. is the world's second largest Spanish speaking country.   There are an estimated 57.5 million Spanish speakers in the United States, about 41 million...

Four Marketing Insights to Engage a Culturally Diverse Marketplace

A strategic approach to tap into a growing market. As you explore growth opportunities in 2019, consider the value of marketing to a growing culturally...

4 Components of Small Business Agility in a Diverse Market

Small business leaders need to understand diversity in order to be connected and create opportunities for success   The model of how to effectively navigate business leadership...

3 Steps To Empower Your Sales Staff

Follow these simple backend techniques to streamline contracts and close more sales   This July, I wrote a blog post about the role of the account...

Aiming With Analytics

What are the four common components of an arrow and analytics?

Does your Data Asset have an Ownership Certificate?

Three things to check on within your organization to ensure that you have the right emphasis on ownership and accountability.

Your Brand Is Not What You Think It Is…

Let’s talk about FEELINGS...   If you look at today’s marketing and business headlines there is a lot of chatter about BIG data - it’s everywhere....

4 Keys to Your Best Sales Yet

Sell what is (not what you think is) in the the best interest of your client ...here's how   How do you approach ‘selling’ your products...

Competitive Advantage Through Analytics

Four tips help small and medium Hispanic business owners get started with a business analytics project. The best piece of advice: start small and build from there.

How to Prioritize Trust and Relationship Over Price to Win Customers

Like the standard warm greeting Latinos deliver to maintain and build relationships we need to look at how we can improve the customer’s experience in all we do. I promise, if you add this thinking to approach and care for customers it will improve your overall results.

5 Things to Know About Data As You Grow Your Small Business

Paying attention to your customer data is key to keeping your small business growing.   Two consultants just unloaded their challenge: How do we help our client...

So You Want to Sell to the Latin American Market 

So, if you want to sell to more Latinos, use their language, take the time to get to know what is important to them, and earn their trust and business. For more help selling to Latinos,

The Power of Randomness from a Research Professional

Even if not everyone will do it (they won’t), by applying a random selector you build in randomness into the design that would make the data more reliable than a cherry-picked sample. This could save you a lot of time and help you maximize your profit potential by using objective input you can trust.

The Art of Marketing: Focus on Generation Z

For years, the business community has grappled with how to best target and engage Millennial minds.   While Millennials still occupy a large percentage of American...

Marketing Sustainability- How ‘Green’ Is Your Marketing Plan?

The main challenge facing today’s marketers –and owners as well – is to think creatively about how marketing can fulfill the needs of the most of the worlds’ population for a better standard of living in the midst of sustainable development. This is where ‘green’ or ‘sustainable’ marketing’ come into play.

Top 10 Marketing and Research Tips

Fundamental approaches for Hispanic businesses to engage Hispanic consumers.   According to the Census Bureau, Hispanics accounted for 56% of U.S. population growth in the past...

Is Your Information Supply Chain Working for You?

It’s not just the Ubers of the world that are built on data, every company today has an information supply chain.  Most are not recognizing its value to the business.  So let’s look at the elements that need to be managed in the delivery of good, quality information throughout your company.

Why It’s Important to Build Consumer Research Into Your Small Business Strategy

Eventually, you may be able to hire some professionals to help you with your marketing analytics.  And if you have older data to share with them, that will allow them to do an even better job for you. 

Six Needs of Audience Engagement

"There are also six fundamental needs that everyone has in common, and all behavior is simply an attempt to meet those six needs.” 

What Do the Top 5% of Salespeople Do Best? How Do I Become One? How Do I Find One?

Great sales managers are also great coaches who are constantly making their team better by ensuring they cover all of the bases to make their entire sales team more successful. 

Convert a Customer to a Client Through 4 Delivery Steps [Video]

SELLING IS ABOUT 8 SIMPLE STEPS AND A LOT OF DISCIPLINE (Do it and business will grow a minimum of 15%...Guaranteed) This is the seventh article based on a four part selling cycle that is further broken down into eight major steps. The four areas focus on How to Find, Sell, Close and Keep More Customers.  We will continue the series discussing step 7 of 8: PART 4 – How to Keep More Customers STEP 7 – Delivery

Facebook – Good or Bad for Small Business?

Facebook and for that matter Google, captures every interaction that occurs to which it has access.   Small business owners have been led to believe that it is...

Turn Your Latino Culture Into a Selling Advantage…Not Just Because You Speak Spanish

Spanish speakers could outnumber English speakers in the USA. If this is true, why not take advantage of our cultural advantages as Latinos and maximize our selling potential?

Effective Small Business Holiday Marketing and Communications

As you approach your Latino small business marketing and merchandising calendar, do your research, look for new opportunities, keep your eyes and ears open and don’t take anything for granted. The business you save may be your own.

Follow-Up Is the Key Sales Criteria

The follow-up closes any consistently gaps and turns new opportunities into sales.   Every sale starts with an opportunity, but not every opportunity results in a...

Do You Believe In Facebook?

How to use social media to drive leads...5 recommendations.   The most successful businesses and individuals in sales are not just successful because of their abilities...

Branding: If You Build It, Will They Come?

Small business start-ups, brand, company image and branding recognition within cultures.   Let's start with a little quiz. Don't worry-I'm going to give you the answers...

Prepping for Success and the Client Meeting

What to do and what not to do are both crucial to the success or failure of a client meeting.   As the Design Director for...

The 10 Superpowers of Packaging- Part 2

Five more superpowers of packaging.   Editor's note this is part two of a two part series, this first part covers the first five of ten. The...

The 10 Superpowers of Packaging- Part 1

Product packaging is as important as the product itself!   Editor's note this is part one of a two part series, this first part covers the...

Where Are You on the Data Analytics Maturity Model?

Use these 4 types of data analytics to access your small business' analytics performance.     We have moved from an era where the businesses possesses of all the...

Pivot to Nowhere? Was it Fun, or Did it Deliver Results?

Product and market alignment are crucial to small business success.     I’ve shaken hands with too many founders who have sore hands. Why? They’re busy patting themselves...