Latin Biz Today Virtual Lounge guest Tracy Gold gives style tips and more.
As we continue to celebrate fashion and style throughout Hispanic Heritage Month,...
Latin Biz Today's Dave Torromeo chats with sports and consumer branding expert Jamie Skiles part 2
Tackling professional sports branding logos and images historical mindset...
Today, the real worth of a business is not money, but customers.
Smart companies will use a recession to outmaneuver their competition, get new customers,...
Social distancing at its most creative for photographer Ivy Dash Photography!!
As a person with a compromised immune system, Dash has come up with a...
Six ways your company can communicate caring to employees during this time.
No doubt things are hard for every business right now and particularly difficult...
No matter your industry, there are opportunities in every down market.
I have reminded people who sell for a living, that, “Proper Preparation Prevents Poor...
How valuable is sales training in small business sales success?
1. Relationship is still critical when you are trying to make a purchase decision.
When...
The most important principle of any successful marketing and/or sales effort is this: The Client is King.
All of the marketing channels, press, events, campaigns,...
Relationships are the cornerstone of a new era of people-to-people businesses
All business relationships, both internal and external, are interconnected.
In terms of the whole company,...
Without question, LinkedIn is considered to be the premiere social network for professionals. So, in an increasingly digital business world, “you are what LinkedIn...
The art of marketing involves capturing a prospective customer’s attention and then sustaining the attention of existing customers.
Touchpoints are a variety of points of...
A successful small business data management plan requires a sensible balance between data, insight and energy
Without the aid of a crystal ball or psychic abilities, it’s difficult...
Small business marketing insights and the restaurant industry.
Editor's note: This the first in a video series from Latin Biz Today Spectrum of Success Event small...
Michelle Martinez Reyes shares her talks about the importance of PR to maintain recognition and visibility.
Editors note: This is part 4 of a multi-part...
Michelle Martinez Reyes, CMO chats with Latin Biz Today's Tina Trevino about branding.
Editors note: This is part 4 of a multi-part video series. Part...
Even a small gesture can go a long way with a client and will be appreciated.
Nowadays, having a good product or service isn’t enough. Relationships are...
How should small business owners handle their customer databases?
Whether you are a small or large company, your lists are your lifeblood.
And the maintenance and...
An insightful approach to today's sales and marketing tactics.
Editor's note: This is part one of a two part article. Part two is entitled: Today’s Consumers...
Every startup should be utilizing these tools today.
In what has become the digital era we find ourselves inundated with advertisement, strategies, videos, images from...
While negotiating, remember to have in your mindset that “I want to have a win-win scenario.
How to Close More Customers Negotiation
Negotiation is the step...
Responding to complaints with empathy is vital when responding to issues raised by customers and employees.
How many times have you heard someone say: I...
Xennials are the graduating or graduated Up & Comers and new big spenders in the market.
Meet Xennials: a microgeneration born between 1977 and 1985,...
6 brand positioning techniques for staking a claim in specific market segments.
Brand positioning involves creating a vision of a product or business relative to...
How can a small business better leverage customer satisfaction for competitive advantage?
"If you are not completely satisfied, please bring it back." Those words appeared...
The U.S. is the world's second largest Spanish speaking country.
There are an estimated 57.5 million Spanish speakers in the United States, about 41 million...
A strategic approach to tap into a growing market.
As you explore growth opportunities in 2019, consider the value of marketing to a growing culturally...
Small business leaders need to understand diversity in order to be connected and create opportunities for success
The model of how to effectively navigate business leadership...
Four tips help small and medium Hispanic business owners get started with a business analytics project. The best piece of advice: start small and build from there.
Like the standard warm greeting Latinos deliver to maintain and build relationships we need to look at how we can improve the customer’s experience in all we do. I promise, if you add this thinking to approach and care for customers it will improve your overall results.
Paying attention to your customer data is key to keeping your small business growing.
Two consultants just unloaded their challenge:
How do we help our client...
So, if you want to sell to more Latinos, use their language, take the time to get to know what is important to them, and earn their trust and business. For more help selling to Latinos,
Even if not everyone will do it (they won’t), by applying a random selector you build in randomness into the design that would make the data more reliable than a cherry-picked sample. This could save you a lot of time and help you maximize your profit potential by using objective input you can trust.
For years, the business community has grappled with how to best target and engage Millennial minds.
While Millennials still occupy a large percentage of American...
The main challenge facing today’s marketers –and owners as well – is to think creatively about how marketing can fulfill the needs of the most of the worlds’ population for a better standard of living in the midst of sustainable development. This is where ‘green’ or ‘sustainable’ marketing’ come into play.
Fundamental approaches for Hispanic businesses to engage Hispanic consumers.
According to the Census Bureau, Hispanics accounted for 56% of U.S. population growth in the past...
It’s not just the Ubers of the world that are built on data, every company today has an information supply chain. Most are not recognizing its value to the business. So let’s look at the elements that need to be managed in the delivery of good, quality information throughout your company.
Eventually, you may be able to hire some professionals to help you with your marketing analytics. And if you have older data to share with them, that will allow them to do an even better job for you.
Great sales managers are also great coaches who are constantly making their team better by ensuring they cover all of the bases to make their entire sales team more successful.
SELLING IS ABOUT 8 SIMPLE STEPS AND A LOT OF DISCIPLINE (Do it and business will grow a minimum of 15%...Guaranteed)
This is the seventh article based on a four part selling cycle that is further broken down into eight major steps. The four areas focus on How to Find, Sell, Close and Keep More Customers. We will continue the series discussing step 7 of 8: PART 4 – How to Keep More Customers STEP 7 – Delivery
Facebook and for that matter Google, captures every interaction that occurs to which it has access.
Small business owners have been led to believe that it is...
Spanish speakers could outnumber English speakers in the USA. If this is true, why not take advantage of our cultural advantages as Latinos and maximize our selling potential?
As you approach your Latino small business marketing and merchandising calendar, do your research, look for new opportunities, keep your eyes and ears open and don’t take anything for granted. The business you save may be your own.
The follow-up closes any consistently gaps and turns new opportunities into sales.
Every sale starts with an opportunity, but not every opportunity results in a...
How to use social media to drive leads...5 recommendations.
The most successful businesses and individuals in sales are not just successful because of their abilities...
Small business start-ups, brand, company image and branding recognition within cultures.
Let's start with a little quiz. Don't worry-I'm going to give you the answers...
Use these 4 types of data analytics to access your small business' analytics performance.
We have moved from an era where the businesses possesses of all the...
Product and market alignment are crucial to small business success.
I’ve shaken hands with too many founders who have sore hands. Why? They’re busy patting themselves...
