In part 2 Adam Padilla, BrandFire's CEO shares insights on getting started on social media. Adam asks are you the ticket holder or the performer? Latin...

"We are not in an era of change, but in a change of era characterized by the digitization of nearly everything around us."-- Emeritus...

Breaking through the social media clutter. Latin Biz Today partner & Director of Community Relations Tina Trevino moderates our Virtual Lounge and mixes it up...

Latin Biz Today Virtual Lounge guest Tracy Gold gives style tips  and more. As we continue to celebrate fashion and style throughout Hispanic Heritage Month,...

The pandemic of 2020 has been a historic and unprecedented event in many ways, not only as a health crisis but also as an...

Jorge Escobar says,  “Every business must now have a web presence.” Escobar is  a smart young Latino who seeks to help even the smallest of...

11 color palettes for food and beverages products which can make a big difference in sales performance.   Color and texture are a central part of our...

Latin Biz Today's Dave Torromeo chats with sports and consumer branding expert Jamie Skiles part 2 Tackling professional sports branding logos and images historical mindset...

Latin Biz Today's Dave Torromeo chats with sports and consumer branding expert Jamie Skiles part 1 In a world where there is a gluttony of...

Here Are 5 Ways to Do It... As a result of the global pandemic, personal and professional hardships are being faced across the spectrum. In...

As we discussed in Part I, we are experiencing a paradigm shift for brands and businesses that are finding that digital transformation is affecting...

“Hope is the dream of a waking man.” -- Aristotle We are experiencing a paradigm shift on the game board for brands and businesses where...

Today, the real worth of a business is not money, but customers. Smart companies will use a recession to outmaneuver their competition, get new customers,...

I hate snakes! It is primordial. I hate them for no other reason than I do. You couldn’t give me enough money to walk...

Durée Ross, President of the boutique Florida based PR firm, Durée & Company  has been pivoting fast and furious. It's become her new normal....

Social distancing at its most creative for photographer Ivy Dash Photography!! As a person with a compromised immune system, Dash has come up with a...

Six ways your company can communicate caring to employees during this time.   No doubt things are hard for every business right now and particularly difficult...

No matter your industry, there are opportunities in every down market.   I have reminded people who sell for a living, that, “Proper Preparation Prevents Poor...

How valuable is sales training in small business sales success?     1.   Relationship is still critical when you are trying to make a purchase decision. When...

The most important principle of any successful marketing and/or sales effort is this: The Client is King.   All of the marketing channels, press, events, campaigns,...

Relationships are the cornerstone of a new era of people-to-people businesses   All business relationships, both internal and external, are interconnected. In terms of the whole company,...

  Without question, LinkedIn is considered to be the premiere social network for professionals. So, in an increasingly digital business world, “you are what LinkedIn...

Learn from these companies that are doing it right.   Recently, I attended a public forum called “Healthcare in the 21st Century: A Community Call to...

The art of marketing involves capturing a prospective customer’s attention and then sustaining the attention of existing customers.   Touchpoints are a variety of points of...

A successful small business data management plan requires a sensible balance between data, insight and energy     Without the aid of a crystal ball or psychic abilities, it’s difficult...

How to beat the latest social media algorithms to boost organic reach.   No one would argue that the explosive growth and popularity of social media...

Five ways we look at a business to drive develop sales and marketing success.   Editor's note: This is the first part in a series by...

Small business marketing insights and the restaurant industry.   Editor's note: This the first in a video series from Latin Biz Today Spectrum of Success Event small...

Michelle Martinez Reyes shares her talks about the importance of PR to maintain recognition and visibility.   Editors note: This is  part 4 of  a multi-part...

Michelle Martinez Reyes, CMO chats with Latin Biz Today's Tina Trevino about branding. Editors note: This is  part 4 of  a multi-part video series. Part...

11 color palettes for food and beverages products which can make a big difference in sales performance.   Color and texture are a central part of our...

These are often the event areas that surprise.   For small and medium businesses, getting to meet their customers face to face is a luxury in...

Even a small gesture can go a long way with a client and will be appreciated.   Nowadays, having a good product or service isn’t enough. Relationships are...

It's not usually about price, these sales techniques uncover how and why your customers want to buy   This is the second article of a four...

Now what? Next steps to ensure the new client receives quality service by embedding him or her into your company or organization. Securing a new...

Five tips to harness the power of both systems of thought and get just the right pace and perspective to your thinking. In reading Daniel...

 Five ways it could it have an effect by culture.   As a salesperson in the mid 1980’s in the automobile business there was great fear...

Helpful tips for entrepreneurs to navigate trade shows.   Exhibiting at any of the hundreds trade shows that take place in the US can be a...

The 8 simple rules to follow when tackling your company’s social media. In most of today’s small business, we usually have the business owner wear...

How should small business owners handle their customer databases?     Whether you are a small or large company, your lists are your lifeblood. And the maintenance and...

While negotiating, remember to have in your mindset that “I want to have a win-win scenario.     How to Close More Customers  Negotiation Negotiation is the step...

Responding to complaints with empathy is vital when responding to issues raised by customers and employees.   How many times have you heard someone say: “I...

Xennials are the graduating or graduated Up & Comers and new big spenders in the market.   Meet Xennials: a microgeneration born between 1977 and 1985,...

6 brand positioning techniques for staking a claim in specific market segments.     Brand positioning involves creating a vision of a product or business relative to...

Enriching your current data sources is a great way to better understand exactly who your best customer really is.

What are the keys to retaining customers once you've sold them?   “I called and asked for more information and never heard back from them, so I...

Making customers feel important from the onset is key.   First impressions matter. I have learned that you must greet in less than 30 seconds, answer...

Knowing and explaining the value for pricing your services.     Have you heard the expression “Beauty is in the eye of the beholder”? This is true...

How can a small business better leverage customer satisfaction for competitive advantage?   "If you are not completely satisfied, please bring it back." Those words appeared...

Data – whether big or small – is the hottest topic in business today.   You know you should be using it, but often you’re just...

Like the standard warm greeting Latinos deliver to maintain and build relationships we need to look at how we can improve the customer’s experience in all we do. I promise, if you add this thinking to approach and care for customers it will improve your overall results.

Paying attention to your customer data is key to keeping your small business growing.   Two consultants just unloaded their challenge: How do we help our client...

So, if you want to sell to more Latinos, use their language, take the time to get to know what is important to them, and earn their trust and business. For more help selling to Latinos,

Even if not everyone will do it (they won’t), by applying a random selector you build in randomness into the design that would make the data more reliable than a cherry-picked sample. This could save you a lot of time and help you maximize your profit potential by using objective input you can trust.

For years, the business community has grappled with how to best target and engage Millennial minds.   While Millennials still occupy a large percentage of American...

The main challenge facing today’s marketers –and owners as well – is to think creatively about how marketing can fulfill the needs of the most of the worlds’ population for a better standard of living in the midst of sustainable development. This is where ‘green’ or ‘sustainable’ marketing’ come into play.

Fundamental approaches for Hispanic businesses to engage Hispanic consumers.   According to the Census Bureau, Hispanics accounted for 56% of U.S. population growth in the past...

It’s not just the Ubers of the world that are built on data, every company today has an information supply chain.  Most are not recognizing its value to the business.  So let’s look at the elements that need to be managed in the delivery of good, quality information throughout your company.

Eventually, you may be able to hire some professionals to help you with your marketing analytics.  And if you have older data to share with them, that will allow them to do an even better job for you. 

"There are also six fundamental needs that everyone has in common, and all behavior is simply an attempt to meet those six needs.” 

Great sales managers are also great coaches who are constantly making their team better by ensuring they cover all of the bases to make their entire sales team more successful. 

SELLING IS ABOUT 8 SIMPLE STEPS AND A LOT OF DISCIPLINE (Do it and business will grow a minimum of 15%...Guaranteed) This is the seventh article based on a four part selling cycle that is further broken down into eight major steps. The four areas focus on How to Find, Sell, Close and Keep More Customers.  We will continue the series discussing step 7 of 8: PART 4 – How to Keep More Customers STEP 7 – Delivery

Facebook and for that matter Google, captures every interaction that occurs to which it has access.   Small business owners have been led to believe that it is...

Spanish speakers could outnumber English speakers in the USA. If this is true, why not take advantage of our cultural advantages as Latinos and maximize our selling potential?