Latin Business Today Launches New Website to Enhance User Experience and Drive Business Success 

CROTON-ON-HUDSON, N.Y., Nov. 29, 2018 /PRNewswire/ — Latin Business Today’s new website has been designed by partner and user experience professional, Don Habas, to better serve the growth of the millions of Latino small business owners nationally from startup through a merger or acquisition. The redesign incorporates small business owner feedback from two recent surveys held with subscribers and externally.

“Our new website was designed to deliver a more intuitive navigation experience, faster load time and better search capabilities to access our 1,600 articles, videos, podcasts and webinars. It represents the cornerstone of Latin Business Today’s multi-platform engagement which continues to evolve to meet the online needs of today’s small business owner,” said Latin Business Today, Partner and Director of IT/UX, Don Habas.

Tina Trevino, Partner, Associate Editor and Director of Community Relations adds, “Latin Business Today blends all aspects of small business and entrepreneurship with a Latino nuance by incorporating culture including music, the arts, holidays and cuisine. We also look at Latino trends, spotlight Latino small business success stories and celebrate inspirational Latinos to add relevance.”

In concert with the website launch, Latin Business Today is debuting the Latin Business Today Insider. With no fee registration receive:

  • A free business listing in the new Latin Business Today directory.
  • Access to additional content not available on the main website.
  • Ask Latin Business Today “Coaches” questions and FAQ.
  • Business forms- sample business plan, loan forms, and more.
  • Calculators for loans, ROI etc.
  • Participation in future surveys and focus groups.
  • Discounts on products and services.

Partner, Director of Marketing & Communications Gaby Alcantara-Diaz adds, “According to the Leadpages, 2017 study, driving sales (51.3%) and building brand awareness (48.4%) are the two top digital marketing priorities for small businesses. Meanwhile, 50% of B2B search queries today are made on smartphones, and this percentage will grow to 70% by 2020 projects, informs.  The new Latin Business Today was created to address these priorities.” 

“We will continue to add value over the course of 2019 to meet the evolving needs of today’s small business owners,” said Barry Mittelman Partner, Publisher Latin Business Today.

About Latin Business Today: Latin Business Today’s trusted advisor brand was created in the legacy to Dr. Les “Coach” Fernandez who spent his life coaching success. The 130 high credentialed mentor-contributors or “Coaches” have proven track records across all business disciplines. They create original & exclusive content and also serve as event keynote speakers, panelists and workshop leaders.

Latin Business Today: www.LatinBusinessToday Facebook Twitter LinkedIn

SOURCE Latin Business Today


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