Keys to Developing an Essential Small Business Marketing Plan

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Social media made simple  

Social networking can seem overwhelming at first.

Whichever social networking tool you try, use these tips to maximize your efforts:

  • Link your social networking profile/s to your business’s website.
  • Don’t be too promotional. If all you do is post or tweet about your newest projects, people will start to tune you out. Be helpful and share things you think are interesting.
  • Be real. Social networking isn’t about a fake corporate image; it’s a way to let the “real you” show through. As an entrepreneur, the personal touch you bring to your business is one of your core advantages—so let it shine in your social networking efforts.
  • Try them all. Give each of the big social networking sites a chance. Set up profiles, then spend half an hour a day on each.
  • Use tools. Do an Internet search for Facebook, Twitter or LinkedIn tools and you’ll find lots of applications that can streamline your social networking and save you time.
  • Know your goals. Set measurable goals and track your results from the sites. You’ll soon find out which social networking tools give you the best return on investment.

This series ongoing series handbook prepared by Marjorie Weber was prepared will also be part of the Miami Bayside Foundation to qualify small business owners for the Miami Bayside Foundation loan program.

Handbook series Small Business Start Up 

Part 1: Small Business Start Ups Making It Legal; Part 2: Small Business Start Up Capital Access Primer and Key Steps ; Part 3: Definitive Steps to Create the Optimal Small Business Growth Team Part 4: Once You Have the Dream Team, It’s About Employee Retention, Part 5: Delegating Responsibilities Policies and Procedures – Letting Go Part 6: Breaking Down the Set Up of Small Business Financial Records   Part 7: Three Best Bet Picks for Small Business Accounting Software  Part  8: To Lease or To Buy? Issues Relating To Both In Today’s Market part 1 Part 9 Decided on a Business Lease? 20 Lease Provisions Part 10  What Small Business Contracts Are Required and Who Reviews? Part 11 What are the most serious small business risk and coverage issues? Part 12: Keeping Sightlines on Specific Small Business Target Markets Part 13: Small Business Targeting and Related Branding Components

Related articles:

 Keeping Sightlines on Specific Small Business Target Markets

 Small Business Targeting and Related Branding Components

A Total Marketing Strategy Targeting Market Segments

POE Really Is a Manageable Marketing Strategy

Marj Weber
Marj Weber
Marjorie Weber has been educating entrepreneurs and guiding them in their search for capital for the past 20 years: combining financial literacy workshops with one-on-one mentoring. Marj is currently President of Primed 2 Grow Inc. a company that provides access to capital for both existing and start up enterprises. She has provided term loans and working capital to hundreds of small business in South Florida. She was Chair of SCORE Miami Dade from 2010 to 2014 and served as a financial advisor for SBDC/FIU from 2014 to 2017. She also served as an advisor to the Goldman Sachs 10,000 Small Business Program and the SBA Emerging Leaders Program and provides training for Veterans seeking an entrepreneurial path upon retirement from the service. She has facilitated workshops under the auspices of Miami Bayside Foundation, Little Haiti Cultural Center and several local banks. She commenced her career as a real estate investment banker in New York.

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