Isn’t Everything Posted on the Internet True?

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4.   Keep your blogs shorter

Unlike this news article, people will not normally read a lot of information.

Try to deliver information in bite-size pieces. Make a list of solutions, or break down one idea into pieces and provide the answers in a series of articles or blogs.

5.   Be patient and share your articles across all of your social media

Generating real results from your blogging efforts takes at least 7 months of writing at least 3 per week.

I have heard these same numbers from several sources. So stay the course in offering up advice and trust the process.

In addition, when you write these blog, do not just post them on your website. You need to share them within all of your social media sites as well as news agencies when appropriate. They will not always get read or be published, but in time your readership will go up.

Helping not selling – HOW TO LISTEN OVER THE WEB

Remember that your website and all of your social media (including review sites) are now communications devices.

Therefore these are now two-way commutation solutions. For your business, make sure you are instantly being notified when a customer is trying to contact you or is commenting on your business. In addition, it is important to monitor whether their response is negative or positive and be transparent in the process.

I all too often hear the words, “I hate Yelp” from business owners. Yet, they have not set up their business site, so they are not alerted when negative comments are made on Yelp. As a result, they do not do well when communicating with upset customers.

Your role on the web is to be a better counselor or consultant to help clients with their decisions. If you become the expert in your industry, people will want to do business with you.

Related articles:

Business Learning Experiences in the Age of Exploration

Content Creation for the Successful Small Business

A Once In a Lifetime Story of Digital Transformation In Education

Jaime Hernandez
Jaime Hernandez
Jaime “Jim” Hernandez, is president of Strategic Business Communications, Inc. which ranked #4122 in INC magazine’s Fastest Growing Companies in America. He contributes a column about marketing for Latin Business Today. A motivational speaker, marketing consultant and trainer, Jim has worked with more than 30 businesses in the U.S. and abroad. He is a member of the National Advisory Board of MYM, and has been a guest lecturer on sales and marketing at the University of San Diego.

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