4. Keep your blogs shorter
Unlike this news article, people will not normally read a lot of information.
Try to deliver information in bite-size pieces. Make a list of solutions, or break down one idea into pieces and provide the answers in a series of articles or blogs.
5. Be patient and share your articles across all of your social media
Generating real results from your blogging efforts takes at least 7 months of writing at least 3 per week.
I have heard these same numbers from several sources. So stay the course in offering up advice and trust the process.
In addition, when you write these blog, do not just post them on your website. You need to share them within all of your social media sites as well as news agencies when appropriate. They will not always get read or be published, but in time your readership will go up.
Helping not selling – HOW TO LISTEN OVER THE WEB
Remember that your website and all of your social media (including review sites) are now communications devices.
Therefore these are now two-way commutation solutions. For your business, make sure you are instantly being notified when a customer is trying to contact you or is commenting on your business. In addition, it is important to monitor whether their response is negative or positive and be transparent in the process.
I all too often hear the words, “I hate Yelp” from business owners. Yet, they have not set up their business site, so they are not alerted when negative comments are made on Yelp. As a result, they do not do well when communicating with upset customers.
Your role on the web is to be a better counselor or consultant to help clients with their decisions. If you become the expert in your industry, people will want to do business with you.