Is Your Content Marketing Getting Lost in Translation?


Step 3 Social Media Punctuation:

A word on Social #Punctuation is helpful here, especially for those who are perplexed by the use of hashtags (aka #pound sign) in their posts. Think of hashtags as a way to index your content and find content specific to your particular interest.  The social media exchange is noisy – just sit back and watch a twitter feed for ten minutes and you’ll see what I mean.  Use hashtags to help your tribe more clearly understand what you’re communicating.  If you need more of a primer, the Content Marketing Institute recently published a well-written article on the topic.


Step 4 Track and Measure:

Track and measure. Businesses don’t have time to waste on ineffective marketing strategies.  Tracking your web analytics is a simple and easily accessible way to understand how all of your content marketing efforts are panning out and driving traffic to your site.  If you don’t have Google Analytics coded on to your website, do it now and start to review your data regularly.  Make changes based on facts and keep tweaking.

What’s your biggest content marketing challenge? 

 1. Facebook, Twitter and Pinterest statistics and questions to ask when creating Facebook, Twitter and Pinterest micro-content: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk; Harper Business 2013.



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Lisa Kaslyn
Lisa Kaslyn has served as communications counselor to business leaders and executives at both small and large corporations, including Autism on the Seas, Barnes & Noble, Canon USA, ExpertFlyer,, Kraft, Kodak, and Nielsen, among others. A former PR & Executive Communications lead for IBM, Lisa Kaslyn has worked with high level executives to help them define their message, develop compelling presentations and ensure delivery is passionate, relevant and engaging. Lisa is also a business writer and frequent speaker on a broad range of trends related to public relations and marketing communications in a search and social world. Her company, Prosper Communications, specializes in integrated search optimized communications, including PR, Social Media, Blogging, Video and other SEO and traditional Content Development strategies. Website

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