2. The second step is to give them membership in a community where they pioneer the experience.
Think opening the shop door and then letting them take the lead in engaging. Apple is a leader in this type of membership building engagement. Their customers identify themselves as being part of the Apple community.
Apple engages them to explore their physical stores, work at the Genius Bar, shop the iTunes store and run their lives off of downloaded apps. Apple’s business model is what Generation Z was born into!
3. A third step is to give Generation Z their voice.
They were born in a digital world of sharing their experiences online and viewing the experiences of fellow Generation Z members. Creating a path for them to amplify their sharing will keep them engaged around your business and products.
Even more so, can your business create for them added social currency? How can your business enable their posted pictures or experiences to be viewed by a larger audience of their peers?
Successfully answering those questions will push your business to loyal engagement with Generation Z. If you need a business example then think Disney, masters at engaging Generation Z around the world.
4. Finally, the most telling step for winning Generation Z is to enable them to make an impact.
60% of them want to make a difference. Inspire and engage them with unconventional solutions to the traditional problems they inherited. This is a generation with a strong sense of urgency to act. Focus on their now…actions really speak louder than words to this generation.
Enable them to realize the sustainable solutions this generation seeks that are more efficient, less wasteful and have lower environmental impacts to win their loyalty and commercial transactions.