Once you have developed a consistent story, you are ready to take your message online (within appropriate company or industry guidelines). This planning will help you deliver your message offline too.
Step 3: Establish a main online presence
This will become your main online hub. This can be either a blog or a website, depending on your tech skills, available budget and available time to work on it. Here you can present the full two-paragraph story and make sure people looking for, for example, financial advisors in your area can find you. If you choose a blog format, make sure to write at least once a week and keep posts between the 350 and 450 words. As your main portal, you need to start including the URL of your site on your business card, your email signature and any presentation material that potential clients will be exposed to.
Step 4: Focus on appropriate social media channels
Even though every day 172 million different people visit Facebook, 40 million visit Twitter and 22 million visit LinkedIn, this doesnt mean that you need to be present in every single social media outlet. Focus on channels that make sense for you and represent your personal brand consistently. In my opinion LinkedIn stands as the most professional social network and the most appropriate one for spending your time connecting with people online. The key to LinkedIn is to spend time providing answers to questions from other users in your field of expertise. This way you can build your online stock within your field of expertise.
Join online groups that apply to your areas of interest and expertise. This will help you stay current. Join conversations with sound knowledge and answer questions with accuracy. Listening to conversations helps build an awareness of what type of information the online community is seeking.
Another great social media site for providing answers to queries is Quora.com. Through your online dialogue with potential clients and peers, you can start using your one sentence or one-paragraph brand statements where appropriate.
Smart Use of the Web
Through smart use of the Web you can establish and validate your personal brand and expertise, and create more potential client leads.
Damian Davila is a professional marketer living in sunny Honolulu, Hawaii, who works for Anthology Marketing Group, the largest digital marketing agency in the Hawaiian Islands. Since 2008 Damian has been writing articles on online marketing and reports on the latest SEO and startup news at his blog idaconcpts.com.