Enabling your employees to be engaged in social networks opens the door for spontaneous opportunities to build your business presence. If someone in your local community asked you to recommend a place to get a haircut and you knew a great place does it matter if you are a kitchen supply store? Why? If your receptionist knows a great hairstylist why not let her recommend one to a customer or potential customer. Does that sound odd to you? That is what social sharing is all about. It is not always about direct selling as much as it is about being a good member of the extended community.
SilkRoads report also indicated that only 23 percent of employers have a social media policy and fewer than 10 percent provide social media training. How can your employees help you if you are not willing to help them? Support your employee engagement in social media networks by enabling it with information, training and support.
Engagement is not always direct sales and marketing. Bring people in, bring them back, and create opportunities for other businesses to send people to you by sending people to them. Give your receptionist, sous chef, junior accountant and more the ability to help you boost your bottom line doing what they enjoy doing within the boundaries you define for them.
Check back in a couple of weeks to learn about how your connected employees can find opportunities for innovation.
Additional articles by Tara:
?Can Disruptive Innovation Lead to Change?
3 Tips On Social Networks Vital for Business
Hiring Emotionally Intelligent Employees
Do You Maintain Composure in Business?
Hiring Better Fitting Employees
Business Leadership For Uncertain Times