Many of todays Hispanic winemakers come from families who supplied immigrant labor for California vineyards during the mid-1900s
A story called Hispanic Entrepreneur Yields A Taste of Success featured Amelia and Pedro Ceja, both children of Mexican immigrant farm laborers who fell in love with wine making. Amelia and Pedro hold degrees from the University of California. Pedros is in engineering and Amelias in hospitality services. Pedros father, Armando, went to the University of California at Davis and partook of the renowned viticulture technology programs that the school offered.
Today the Cejas own a thriving boutique vineyard and winery called Ceja Vineyards. They make a variety of wines with total production of roughly 23,000 cases per year.
The Ceja Vineyards story is not unique. Many of the best vineyards in Carneros and along the Pacific are owned by families of Hispanic immigrants. Their stories are all similar. They came to find the American dream, toiled as families in the fields, saved and pooled their money to begin businesses. The wines produced by these vineyards serve to remind that it was not long ago that Mexican farm laborers were sought after for their work ethic. It was this attribute that would lead them to becoming some of Americas most prominent entrepreneurs.
Most of the family stories are similar. Hard work, pooled financial resources and material sacrifices allowed these families to become successful Hispanic entrepreneurs who are now Latino business leaders in their communities and in the wine industry. Following are just some of the notable Hispanic leaders and their families who have achieved outstanding success as winemakers.
In the next article you will learn several successful winemaking families.
Napa Valley–Land of Enchantment