Guerrilla Marketing, Promotion and Social Media
Social media Marketing
See how one small event-planning business is taking a creative approach to marketing

 

The Wynwood Art Walk has become the premier monthly event in Miami. Lots of other neighborhoods have tried imitating it; none have succeeded. The epicenter (Northwest Second Avenue at Northwest 24th Street) gathers easily 20,000 to 30,000 people every second Saturday of the month beginning around 7 p.m.

 

 

 

J & M Creations advertising its services in a very unique way at the Wynwood Art Walk. J & M Creations advertising its services in a very unique way at the Wynwood Art Walk.

 

Walking down Northwest Second Avenue, I see a curious sight. It is easy to be cynical about the entire thing; after all, these are two girls (and three part-time employees!) standing on the sidewalk of a busy street, advertising their event-planning company. How undignified!

Then, I stopped to talk to them.

You know how we often read articles about thinking outside the box? About using social media to engage consumers? About targeting? About the power of promotions? About word of mouth?

Well, Merci Rodriguez and Jennie Fortun (J & M Creations) managed to roll all of these concepts into one:

  • Thinking outside the box? Check! Every second Saturday brings out several photographers and artists who show their work on the sidewalk to either get contacts or directly sell. Often, they are joined by musicians who work for tips (I have friends who’ve made $400 in one night). This is a completely different thing altogether, though: an “event company” advertising directly on the sidewalk.
  • Which brings to mind, first of all, targeting. Check! Of the 20,000 to 30,000 people who will see this ad, there have to be at least 50 to 60 gallery owners, a couple of hundred brides-to-be thinking about their upcoming event and maybe another couple of hundred entrepreneurs who could use help organizing samplings, smaller events, etc. And all the event planners need is 10 or 20 customers to make their month. So, yep, makes sense from the targeting side.

RELATED POSTS

What Are You Really Selling?

What Are You Really Selling?

Are you missing out on sales because you are selling the wrong thing? I walked up to the counter at my favorite local coffee shop. The young girl behind the counter with a beaming smile, looks me in the eye and says. “How are you doing today?” At first I was taken...

The 80/20 Rule: A Guiding Principle for Business Success

The 80/20 Rule: A Guiding Principle for Business Success

What is the 80/20 rule and how will it my business succeed? The Pareto or 80/20 Principle was invented by the economist Vilfredo Pareto in 1897 after determining that 20% of the population in Italy owned 80% of the land.  This principle is well-known and widely used...

Small Business Owners Take Note: Employees Value Values

Small Business Owners Take Note: Employees Value Values

Here are five reasons why small business owners can benefit by practicing good values.   Amelia has been working for a small business for two years. In her role in customer relations, she knows she is supposed to keep the customers happy. Last month, Daniela...

Polls

Sign Up for the Latin Biz Today Newsletter

Video Gallery

PR Newswire

Featured Authors

Money

Talent/HR

Legal

Marketing

What Are You Really Selling?

What Are You Really Selling?

Are you missing out on sales because you are selling the wrong thing? I walked up to the counter at my favorite local coffee shop. The young girl behind the counter with a beaming smile, looks me in the eye and says. “How are you doing today?” At first I was taken...

Strategy

Fashion

Food

Music

Sports

14 Takeaways From the World of Sports Business

14 Takeaways From the World of Sports Business

Check out these quick snapshots across the sports industry in May 2022 Welcome! Well, I am apparently over my anger about the baseball lockout. Yes, I am following the game to a degree, especially because the Mets are off to a good start. The New York Yankees are also...

Innovation

Work, Life & Culture

Culture

Health & Fitness

Travel & Destinations

Personal Blogs

Latin Business Today

Pin It on Pinterest