Creating your own challenges can benefit both yourself and your business
Last month I decided to create and take on my own challenge. Yes, it may sound off the wall at first, but Im sure youll understand why I did this once you get the details.
The purpose for this challenge was two fold. First, as an entrepreneur, its essential I take creative approaches to keep my business relevant, fresh and real. Second, it was a personal goal.
I turned the big 4-0 in October and wanted to increase my fitness level and lose some weight in the process. As a health coach, I decided to put my own services to work for myself. So I combined both my business and personal goals in what I called the Q-tober Challenge.
The official Q-tober Challenge was my commitment to lose a total of ten pounds in the 31 days of October. I documented the journey via my business social-media outlets like Facebook and my website blog. There was no turning back once I posted the Q-tober challenge on the web. I was excited, determined and a little nervous all at once.
Mind, Body and Soul
This challenge was born from a personal desire. I really wanted to enhance my health by increasing overall muscle and tone. And, yes, as I mentioned previously, I was turning 40, so why not? As a professional health and fitness expert, Ive found most people dont think too much about the lifestyle a health coach adheres to from day to day. Of course, I really enjoy taking care of my mind, body and soul with proper nutrition, exercise and meditation.
But as the saying goes, Im only human. I love cupcakes and chocolate and just about everything in between, and while Im being perfectly honest, I also crave burgers and fries from time to time. I think you get the point: Although living a healthy lifestyle is integral to my profession, I knew losing 10 pounds in 31 days would take serious commitment and effortand this time my reputation was on the line.
From the entrepreneurs perspective
From the entrepreneurs perspective, this was a brilliant, free marketing opportunity for my business and services. I didnt have to pay anyone for the creative concept and I was in total control of driving this campaign from beginning to end.
Social media was key in keeping this campaign alive and thriving. I even invited others to join the challenge with me. I was beyond excited about having the opportunity to share my personal thoughts, emotions and more with others during the weight-loss challenge.
Facebook was a powerful marketing resource for communicating updates, motivational inspiration and recipes every day. I was also able to use my website blog to expand on information and details regarding my nutritional and fitness program throughout the challenge. Ultimately, the Q-tober challenge provided me with an opportunity to enhance my knowledge and use of social media and blogging to advance my business.