For Entrepreneur Latin Heritage Is in the Cards

To determine which historic figure went on each playing card, Paul compiled a list of different individuals that he read about.

More renowned leaders were aligned with the picture cards, which generally the highest cards in the deck. “I used some of the more renowned leaders for this round to get people to embrace it because you generally hear about Cesar Chavez and all of the majors so I want to try to appeal to the current masses that can relate to those individuals,” he explains. “As we delve back further we’ll start to create new products that will capture people beyond the 1800s.”






Trump Card


The idea is catching on, particularly with smaller boutique stores. Sales have been good at La Casa Azul Bookstore, for example. Located in Spanish Harlem, the turnover of Paul’s product has been happening relatively quickly there because of the demographic the store serves.

National chains, like Barnes and Noble and Target, don’t understand the value the cards represent, according to Paul. But online orders have been coming in from coast to coast as well as Puerto Rico. Latino student unions at several colleges have also been partnering with Latin Heritage Cards.

School presentations are also under development. “We’re also going to have an opportunity where people can color in the flags of different countries to get them more involved and help them understand the logic behind the flag and the meaning behind the flag for that country.







“We’ve been doing a pilot in a school in Harlem on 140th and Frederick Douglas where the purpose of the cards and the PowerPoint presentation is to obviously look at the culture in terms of the historical leaders,” he says.
Ever enthusiastic, Paul’s desire is to spread his business coast to coast in the U.S. and then eventually globally to educate, entertain and engage people on the Latin heritage. “I think it’s important,” he concludes.