A born entrepreneur, Tracy has enjoyed enormous success since launching her own fashion business in 2003. Literally starting by selling dresses out of the trunk of her car, Tracy now has a worldwide customer base.
Tracy saw her YouTube following skyrocket when she shifted her focus to women over 40, speaking to a largely overlooked audience. In just two years, her channel grew from 600 subscribers to more than 20,000. Her powerful hold on her audience is underscored by over 2 million views and a 7.3 percent engagement rate. Capitalizing on her success with the 40+ market, she is now collaborating with other fashion, beauty and lifestyle brands to help them grow their brand awareness and customer base.
Much in demand as a fashion authority, Tracy has recently been hand picked by Katy Perry to represent her shoe brand on QVC. Tracy was born in Florida, but spent most of her life in Cape Town, South Africa. A U.S. citizen, she’s now based in Manhattan.