Executing Business on the Fly

Walking into the unknown doesn’t have to be scary if you find a way to prepare for the big meeting


In part one Stepping Out of my Comfort Zone I covered step 1 Get Past Your Fears and Think Thru Things Methodically which is crucial when thrust into a business  challenge without knowing what to expect.

Step 2—The Scary Part.
Walking into the Unknown Isn’t so Scary When you Support Yourself with Knowledgeable Resources and Take the Time to Prepare Yourself

Now I knew I would need to get myself a bit more acquainted with the topics that our CEO would normally handle and although my title is Design Director, and my strength is everything relating to trends and styling, I have been at my company for about 15 years so I am fluent in much more than just design, but

I needed to make sure that I would be able to get this point across to the people in our meeting by making sure I could speak to stats and production details very comfortably. I needed to let them know that although our CEO couldn’t be with us, there was someone there who could be well versed in those topics. I wanted to make sure I would create a sense of confidence in them that they could trust us not only to understand fashion and product—but to trust that we could support them from a business standpoint. I needed to be able to speak to how we produce goods and make it profitable for them.

As my CEO was thoroughly out of commission, I worked with a couple of our company’s lead people to construct an agenda for myself to get through the meeting. I needed to be comfortable in speaking to annual company volume and output, speed to market—providing general information for a time and action calendar, and just having all of my ducks in a row inregards to our customer base, top companies we work with, etc. And I needed to practice and practice until it rolled off my tongue.

If I was going to have to do this, I was going to have to unload some of my typical product and design parts of the meeting to my designers so that we looked like a well functioning machine that could support all areas. They would now need to step into my shoes.

Next page: Step 3—Keeping Your Team Calm, Motivating Them and Trusting in Them is Key to Making your Team Gel.


Tina Trevino
Tina Trevino
Tina Trevino, Partner & Director of Community Relations for Latin Biz Today is President & CEO of Tocaya Design under which she does design consulting for major apparel companies as well as designs, manufactures and markets her women’s lifestyle brand, Tocaya. With 25 years of industry experience most recently as Design Director of KBL Group Intl. Ltd., she has managed large creative design teams. Trevino provides insight on upcoming fashion trends for each season collaborating with designers, merchants and product development teams to help develop brand appropriate apparel. She specializes in sweaters, knits and wovens. Having previously worked with private label brands for stores like Kohl’s, NY & Co, White House|Black Market, and Ann Taylor to name a few as well as brands like Lee jeans, Wendy Williams, Brooke Shields Timeless, Torn by Ronny Kobo, and Whitney Port, she has the ability to build brands from the design and merchandising process all the way through fitting, production, and marketing.

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