Everyday People, Make the World Go Round – Sheena Eizmendiz

“Everyday People, Make the World Go Round” Spotlight:

Sheena Eizmendiz

Name: Sheena Eizmendiz
Title: Coach / Speaker / Author
Major City Where You Work: Miami
City Where You Live: Miami

Please, share your personal and cultural background with our readers.

I migrated  with my family from Cuba in 1980 during the Mariel Boatlift at the age of 4. I’ve been a native to Miami ever since. I have very strong roots in Spain, my great grandparents were from Galicia and the Basque province.

Please share with us a current typical day or week in your everyday personal life.

I try to live my life a little different from most. For me, it’s all about doing what works, paying it forward and taking time to enjoy the small things we take for granted in life. I try to be as health conscious as possible by eating a plant based diet and walking several miles daily. I am not perfect. I always say I am a student of life, and a master of nothing. I am consistently trying to better myself and the way I show up for my family.

Please share with us a current typical day or week in your everyday professional life.

I work from home. I used to own an office for many years, but decided that it was time for a change. My everyday focus consists of coaching for professional and personal development, I’m a trainer and speaker for multiple large corporations throughout the US and other countries worldwide. I’ve been n the personal development industry for over 22 years. Most days I am offering my 1-on-1 coaching via phone or Zoom. Other days, I am at corporations and events keynote speaking or training.

Tell us why you do, what you do, for a living.

My work is a direct extension of who I am and what I believe. It’s so much more than just work, it’s my passion. I find purpose in serving
others. It’s an integral part of who I am since I was a small child. I believe we are all here collectively to help one another. When others grow, we grow too. That’s my motto.

Tell us about the factors that shaped your career and business aspirations.

My childhood is the most specific source I can relate to. Ever since I was 9 years old, I wanted to work in an industry I would be able to help others. At the age of 12 I was already telling my family I was going to do hypnosis when I grew up. I was a weird kid. I didn’t see the world quite the same as other kids did. I think a lot of the books I was reading early on influenced me that way. I was really big into reading about mysticism, hypnosis, spirituality and healing.

Share how you balance the work-life challenges…what have been the rewards.

I’m an avid traveler. I enjoy discovering new cultures. Travel has always been my biggest reward. I have traveled extensively throughout my life to different parts of the world. It has allowed me to expand my thinking and confirm we are all the same and there’s beauty in our
differences.

What advice would you have for other Latinos in the business sector trying to make it day after day?
I’d say, take it one day at time. There’s nothing more valuable than the present moment. In fact, there is no other time but the present. We can learn from our past and we can begin to shape our futures in life and in business, when we look at where we are now. We are all creators of some sort. We can all design strategically right from where we are presently. Everything we put in now, leads to the results of tomorrow.
8. Do you think you have ever truly “made it” in life? I think life is a process of becoming, like Anais Nin said. I think we are all here trying to make it. Having said that, I believe we go through different stages in life and we move up and down to different levels. Everyone in pursuit of making it somewhere, somehow. Perhaps, I’ve “made it” in other ways, but I’m still learning.

What’s your cultural background; where did you grow up?

I grew up in South Beach from  the age of 4 years old – 14 years old. Later my family and I moved to Miami where I’ve remained ever since.

How did you end up in your line of work? Was it accidental or were you strategic about it?

My line of work has evolved over the last 22 years of my career. At the age of 23, I started my own business as a clinical hypnotist. I had my practice up until 4 years ago. During which time, I began to see a need in Corporate America. I wanted to disrupt cultures and help leaders and teams learn to communicate better, lead using emotional intelligence for more efficiency and productivity. Speaking and training has always been part of my work, I just decided to take it up a notch and offer it more extensively.

Did your ethnicity create any obstacles for you? Any advantages? How so?

Living in Miami makes it very easy to blend with other cultures. I have friends and business colleagues from all over the world. I enjoy the diversity.

What inspires you in your work life? What turns you off?

I’m inspired by the transformation I witness from the people I serve. It’s always been what drives me. I enjoy being a part of those A-ha moments and breakthroughs. On the other hand, what turns me off are people’s lack of authenticity. I see a lot of people in my field who don’t take the time to really deliver exceptional work. Perhaps, they are more driven by less altruistic reasons than I am. I’m not saying everyone is inauthentic, I’m saying its important to work hard to deliver the best when you are in the field of service.

What advice would you give to your younger self?

I’d say, “Sheena, you don’t control anything….learn that now.”

If you could have dinner with any Latinx person—living or dead–who would it be? Why?

I’d probably say, Frida Kahlo. Although I didn’t always agree with some of her political affiliations, I have always admired her resilience and tenacity to move beyond her obstacles. She expressed herself through her art and I admire her determination to speak her truth even if others did not always agree with her.

What is your favorite quote/saying?  “Life begins at the end of your comfort zone” – Neale Donald Walsch
Sheena Eizmendiz, CH.t, C.S.M.C. Coach / Speaker / Trainer www.sheenaeizmendiz.com
Let’s stay connected: IG: @sheena.eizmendiz FB: @sheenaeizmendiz  LN: @sheenaeizmendiz

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Michelle Martinez Reyes
Michelle Martinez Reyeshttps://www.linkedin.com/in/michellemartinezreyes
Michelle Martinez Reyes has over 20 years of experience as a trusted business advisor in the field of marketing and public relations. She has earned a proven national reputation as a key brand builder, network bridge and catalyst to growth. Ms. Martinez Reyes previously served as the Chief Marketing Officer for Greenspoon Marder, leading the firm’s marketing strategy and brand development and growth focusing on the firm’s business development, client relations, media and public relations, philanthropic efforts and community service throughout the U.S. She also worked as part of the marketing and business development teams for Hunton and Williams, Akerman Senterfitt, Holland & Knight, Greenberg Traurig, and Esslinger Wooten Maxwell. Fluent in English and Spanish, she holds an MBA from Nova Southeastern University with a specialty in global management and a bachelor’s degree in political science from Florida International University.

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