Driving Food & Beverages Sales Through Color and Texture
small business grocery store

11 color palettes for food and beverages products which can make a big difference in sales performance.

 

Color and texture are a central part of our visual experience, and food and beverages are not exempt from their powers.

Color provides a strong emotional connection with food, trigging infinitive memories in our brains, influencing consumers on the conscious level but also subconsciously. The colors of the products we consume give us infinitive clues, from whether the product is edible or not, to its identity, quality, and the flavor intensity.

For this reason, color plays a decisive role in driving food and beverages sales. Color influences our overall experience on the taste of the food and beverages we consume indicating a strong interaction between colors, texture, flavor, and aroma.

The color palette you select for food and beverages products can make a big difference in sales performance:

1.  Desaturated colors:

Usually perceived as tasty and appetizing. These tones make you think of savory flavors but are also suitable for sweet tastes like chocolate.

2.  Browns and natural earth tones:

Viewed as warm, appetizing, nutritious, and more natural but are also proper for sweet tastes like caramel or “dulce de leche.” As evidence of the appeal of this color, caramel food coloring is by far the global best seller in its category.

3.  Green:

Makes people automatically think something is as ‘natural and healthy’ as a full plate of vegetables.

4.  Bright colors:

Call attention: just think fruits, sweets, and desserts. Combining colors in unusual ways can make foods like candies even more appealing.

5.  Red and yellow:

Colors that call attention and incite an appetite for more. Just think about fast food brands!

6.  Orange:

Another dominant, energizing color that – when paired with red – can indicate spicy or hot food.

7.  White:

A color linked to purity, simplicity, and cleanness. Although, it needs to be used carefully as white foods are also associated with “the bad carbs” like sugars and baked products made with white flour. Some popular diets advise avoiding white foods entirely.

8.  Black:

Conveys elegance, premium and high-end. For food packaging, however, the color brown often takes the place of black as a more appetizing color, which can still be characterized by similar descriptors as black.

9.  Gold, Silver, and shimmery:

Colors will undoubtedly convey fancy and premium food.

10.  Purple:

A cool color tone that isn’t necessarily stimulating. It typically evokes a sense of calm and comfort.

11.  Blue

Can be unappetizing if used incorrectly. Aside from blueberries and a few blue-ish, purple potatoes, blue does not exist in significant numbers as a natural food color. Consequently, we don’t have a programmed appetite response to the color blue.

Furthermore, our instinct is to avoid foods that are dangerous or poisonous, since millions of years ago, when our ancestors were searching for food, black, grey, blues, and purples, were “color warning signs” of potentially harmful food.

Next page- The impact social media photo sharing and Dialogue from “The Cook, The Thief, His Wife, and Her Lover”

RELATED POSTS

Meet Latina Entrepreneur Legendary Baker Cristie Besu

Meet Latina Entrepreneur Legendary Baker Cristie Besu

Cristie believes that you should not have to choose between delicious and better for you foods. The daughter of Cuban immigrants, Cristie Besu has had quite the journey herself. She’s the Founder and CEO of Eat Me Guilt Free, a health-focused line of bread, brownies,...

Adapting to a More Mindful State of Life

Adapting to a More Mindful State of Life

Mindfulness gives us the ability to live our life in a moment-to-moment basis. Mindfulness is a practice in which become aware of our thoughts and gain the ability to become nonjudgmental as emotions or experiences arise. Mindfulness is a mental state which can be...

Women’s Golf Day Is Empowering for Hispanic Businesses

Women’s Golf Day Is Empowering for Hispanic Businesses

Latinas in all business can benefit by learning skills to last a lifetime. Women’s Golf Day (WGD) is a global movement that engages, empowers, and supports women and girls through golf and teaches them skills that last a lifetime. The one-day, four-hour event has...

Polls

Sign Up for the Latin Biz Today Newsletter

Video Gallery

PR Newswire

Featured Authors

avatar for Holly PerlowitzHolly Perlowitz

Holly Perlowitz, CPA, serves as Busi...

Thinking About a Small Business Loan?

Money

Cash Flow Management for Small Business Owners

Cash Flow Management for Small Business Owners

A requirement for every successful small business and enterprise.   Cash flow management is the process by which an organization maintains control over the inflow and outflow of funds. The fundamental goal of cash flow management is to ensure that the incoming...

Talent/HR

Legal

Marketing

Strategy

Entrepreneurship – Do It Your Way

Entrepreneurship – Do It Your Way

One of my favorite lines that I often quote is the hook from Frank Sinatra’s My Way— “I did it, I did it my way.” As entrepreneurs, we are generally the types who create our own rules and do things our own way. Sometimes it's good to reflect on why this individuality...

Entrepreneurship – Do It Your Way

Entrepreneurship – Do It Your Way

One of my favorite lines that I often quote is the hook from Frank Sinatra’s My Way— “I did it, I did it my way.” As entrepreneurs, we are generally the types who create our own rules and do things our own way. Sometimes it's good to reflect on why this individuality...

Fashion

Food

Music

Sports

14 Takeaways From the World of Sports Business

14 Takeaways From the World of Sports Business

Check out these quick snapshots across the sports industry in May 2022 Welcome! Well, I am apparently over my anger about the baseball lockout. Yes, I am following the game to a degree, especially because the Mets are off to a good start. The New York Yankees are also...

Innovation

Work, Life & Culture

Culture

Health & Fitness

Travel & Destinations

Hindsight Is Literally 2020!

Hindsight Is Literally 2020!

So as I was approaching my 57th birthday this past October, I came to realize that travel has been on my bucket list 40 years and that since my divorce 6 years ago, I have somehow always felt like I needed someone to give me permission to do so. Really, permission, at...

Personal Blogs

Latin Business Today

Pin It on Pinterest