3. Dedicated Time:
Do you consciously spend time each week, month, quarter just listening to what is going on with your clients?
The two previous points on customers and employees require your dedicated time. They cannot simply be relegated to the person in charge of marketing or customer service. If the voice of the customer is important to everyone in the company from the top down, you will see it turn into revenue and repeat business.
And that is worth timeweekly checkpoints, monthly staff meetings, quarterly reviewswhatever it takes is worth the time.
These may seem like simplistic points but in my experience, I have seen global brand strategies succeed through this detailed level of attention and without it, I have seen them fail. I welcome your comments. Please share what has worked or not worked for you.
More on enhancing a relevant and sustainable brand strategy.