Data Analytics Driven Marketing for Small Business
b2b_cover_091315_hi_res_cut.jpg

The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies.

 

Theresa Kushner has written extensively on B2B marketing and data analytics. She has a new book available called B2B Data Driven Marketing: Sources, Uses, Results. Theresa has written exstensive on the topic.

Here are six of her articles on the topic to help drive small business:

B2B Data-driven Marketing: What Is It and Why Is It a Challenge?

Data – whether big or small – is the hottest topic in business today

Marketing database, the recorded memory of your relationship with your customers. It tells you not only what they bought, but when and how.

B2B Data-driven Marketing: 7 Strategies to Gain Small Business Leverage

Seven marketing database strategies which can help your business 

Evaluation and communication is the key

6 Keys to Managing Data in a Global World

Cross border business has it’s benefits and challenges- six questions to help prioritize

Here are a few questions you should answer when trying to manage this important resource across country borders and different languages even within countries.

Finding the Right Data Resource: Asking the Important Questions

A quick guide to securing the right data resource

No matter what resource you choose to help with the various data challenges you face, remember that the No. 1 quality you are looking for in a resource is integrity.  Choose wisely.

5 Top Trends in Data Management – For the Next Decade

A successful small business data management plan requires a sensible balance between data, insight and energy

Take a few words of advice from these experts and remember that technology is designed to help us do our jobs – not be our jobs.

The Need for New Customers. Where do you find them?

The key is to enrich your data sources for increased Insight

Enriching your current data sources is a great way to better understand exactly who your best customer really is.

A new data analytics book to help drive business:

B2B Data-Driven Marketing B2B Data-Driven Marketing: Sources, Uses, Results, by Ruth Stevens and Theresa Kushner, meets that need. In 220 pages the book lays out basic definitions and applications by identifying data sources, setting up an organization s data architecture to best advantage, and managing that data and keeping it clean. The book then shows how busi-ness marketers use their information, how to manage that data on a global scale, and how all companies, from mom-and-pops to multinationals, can manage their data within reasonable cost parameters. The last chapters discuss trouble-shooting problems (with solutions), case studies showing all of the book s principles in ac-tion, and speculation on the future of B2B database marketing. It is the one book that B2B marketing managers and owners will keep close at hand.

Available on Amazon…more information on B2B Data-Driven Marketing: Souces, Uses Results 

 

 

B2B Driven Data Resources video featuring Ruth Stevens 

 

RELATED POSTS

Branding Doesn’t Matter When Culture Doesn’t Work

Branding Doesn’t Matter When Culture Doesn’t Work

4 steps a small business owner can take to correct a culture issue.   In just a few short years in the business world, it has become all about “the brand” of the company. Even the person behind the brand. I find the latter to be most important. In working with...

Lead With Greater Confidence Through Conviction

Lead With Greater Confidence Through Conviction

Six best practices conviction best practices which underscore confidence An article in Nature Neuroscience led by Benedetto De Martino, a cognitive neuroscientist in the field of decision-making and neuroeconomics, states that the brain has direct links between...

Practical Guidelines for Negotiating Anything

Practical Guidelines for Negotiating Anything

5 proven winning guidelines to successful negotiating.   Negotiating is something we do all the time - with our kids, parents, spouses, bosses, customers - you name it - we are always negotiating. Of course sometimes the "wins" in business are greater than a...

Polls

Sign Up for the Latin Biz Today Newsletter

Video Gallery

PR Newswire

Featured Authors

Money

Talent/HR

Legal

Marketing

Strategy

Fashion

Food

Music

Sports

Innovation

Work, Life & Culture

Culture

Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest