People will talk about you anyway. Make sure it’s good because good means more people will buy your products or come to your establishment. Bad means they will cross you off the “must check out” list or never put you on that list to begin with.
A CFO-CEO could be one of the founders of the company and is very actively involved in all aspects of the business - not just accounting and finance. A privately held company with expanding sales and marketing will often hire a CFO-COO to develop the business' operations. Generally, only larger privately held companies will hire a CFO-controller.
You don’t necessarily get what you want by simply wanting it. You have to earn it, you have to deserve it, and you have to see that it isn’t just about yourself and your ego. It’s about much more than you – it’s about your customers and deserving their patronage, their respect and their loyalty.