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How to Prioritize Trust and Relationship Over Price to Win Customers

How to Prioritize Trust and Relationship Over Price to Win Customers

Like the standard warm greeting Latinos deliver to maintain and build relationships we need to look at how we can improve the customer’s experience in all we do. I promise, if you add this thinking to approach and care for customers it will improve your overall results.

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Andrea Cotter is the Founder and Presiden...

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What Are You Really Selling?

What Are You Really Selling?

Are you missing out on sales because you are selling the wrong thing? I walked up to the counter at my favorite local coffee shop. The young girl behind the counter with a beaming smile, looks me in the eye and says. “How are you doing today?” At first I was taken...

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