Marketing Strategy
Six Needs of Audience Engagement

Six Needs of Audience Engagement

“There are also six fundamental needs that everyone has in common, and all behavior is simply an attempt to meet those six needs.” 

The Power of Randomness from a Research Professional

The Power of Randomness from a Research Professional

Even if not everyone will do it (they won’t), by applying a random selector you build in randomness into the design that would make the data more reliable than a cherry-picked sample. This could save you a lot of time and help you maximize your profit potential by using objective input you can trust.

Marketing Sustainability- How ‘Green’ Is Your Marketing Plan?

Marketing Sustainability- How ‘Green’ Is Your Marketing Plan?

The main challenge facing today’s marketers –and owners as well – is to think creatively about how marketing can fulfill the needs of the most of the worlds’ population for a better standard of living in the midst of sustainable development. This is where ‘green’ or ‘sustainable’ marketing’ come into play.

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Mi Mamá Es Una Brava

Mi Mamá Es Una Brava

She was fierce, unapologetic, unselfish and brava. Editor's note: This is a reprise piece from Gaby Alcantara Diaz remembering her late parents and brother.   Over 21.2 million (all) immigrant women reside in the United States since 2013 with many traveling by foot,...

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