Marketing Strategy

The Power of Randomness from a Research Professional

Even if not everyone will do it (they won’t), by applying a random selector you build in randomness into the design that would make the data more reliable than a cherry-picked sample. This could save you a lot of time and help you maximize your profit potential by using objective input you can trust.

Marketing Sustainability- How ‘Green’ Is Your Marketing Plan?

The main challenge facing today’s marketers –and owners as well – is to think creatively about how marketing can fulfill the needs of the most of the worlds’ population for a better standard of living in the midst of sustainable development. This is where ‘green’ or ‘sustainable’ marketing’ come into play.

Six Needs of Audience Engagement

"There are also six fundamental needs that everyone has in common, and all behavior is simply an attempt to meet those six needs.” 

Effective Small Business Holiday Marketing and Communications

As you approach your Latino small business marketing and merchandising calendar, do your research, look for new opportunities, keep your eyes and ears open and don’t take anything for granted. The business you save may be your own.