Marketing Strategy Archives - Latin Business Today

Marketing Strategy

An Entrepreneur’s Journey From Porch Photographer to Portrait Photographer

One of the keys to building a small business is about word of mouth. Life will...

An Entrepreneur’s Launch of a Luxury Accessory Brand

What does it take to launch a luxury accessory brand? Creativity, a passion...

Entrepreneurs Are You Making Great Lasting First Impressions on LinkedIn?

LinkedIn tips for solo entrepreneurs and small business owners Editor's note:...

Turn Your Latino Culture Into a Selling Advantage…Not Just Because You Speak Spanish

Spanish speakers could outnumber English speakers in the USA. If this is true, why not take advantage of our cultural advantages as Latinos and maximize our selling potential?

The Art of Marketing: Focus on Generation Z

For years, the business community has grappled with how to best target and...

Top 10 Marketing and Research Tips

Fundamental approaches for Hispanic businesses to engage Hispanic consumers....

Why You Should Expand Your Customer Base Beyond the Latino Community

Introducing your products to a new demographic not only helps your business...

Six Needs of Audience Engagement

“There are also six fundamental needs that everyone has in common, and all behavior is simply an attempt to meet those six needs.”

Driving Food & Beverages Sales Through Color and Texture

11 color palettes for food and beverages products which can make a big...

Customers, Not Money!

Today, the real worth of a business is not money, but customers. Smart...

The Only Thing Normal Now is to Pivot! Pivot! Pivot! [Video]

Durée Ross, President of the boutique Florida based PR firm, Durée &...

The Art of Marketing: The Client is King

The most important principle of any successful marketing and/or sales effort...

The Art of Marketing – Focus on Touchpoints

The art of marketing involves capturing a prospective customer’s attention and...

Marketing Insights- Myriad Restaurant Group, Partner, CMO Tracy Nieporent [Video]

Small business marketing insights and the restaurant industry. Editor's...

“PR Is King”- A CMO’s Insights on Small Business Communications [Video]

Michelle Martinez Reyes shares her talks about the importance of PR to...

Driving Food & Beverages Sales Through Color and Texture

11 color palettes for food and beverages products which can make a big...

7 Things You Must Get Right When Managing an Event

These are often the event areas that surprise. For small and medium...

Your Brand Is Not What You Think It Is…

Let’s talk about FEELINGS... If you look at today’s marketing and...

The 9 Rules to Help Any Exhibitor Succeed at a Trade Show

Helpful tips for entrepreneurs to navigate trade shows. Exhibiting at...

Today’s Consumers Want Authenticity, Not An Advertising Scheme

How your small business can help achieve the American dream. Editor's...

How Advertisers Are Selling the American Dream in 2019

An insightful approach to today's sales and marketing tactics. Editor's...

We’re Kicking It Old School With 7 Traditional Marketing Tools!

Every startup should be utilizing these tools today. In what has become...

Smart Companies Listen and Respond to Customers

Responding to complaints with empathy is vital when responding to issues...

Marketing to Xennials – What is that?

Xennials are the graduating or graduated Up & Comers and new big spenders...

Money

Cancellation of Debt Income Is a Trap for the Unwary

Finance & Insurance, Legal

The five Basics of a Complicated Process I really hate trying to figure out my taxes, like presumably all our readers. Trying to understand, even in a superficial way, the ins and outs of how the tax laws treat certain transactions can be absolutely mind-numbing. But...

Talent/HR

Small Business Owners Take Note: Employees Value Values

Business, Operations, Strategy, Talent/HR

Here are five reasons why small business owners can benefit by practicing good values. Amelia has been working for a small business for two years. In her role in customer relations, she knows she is supposed to keep the customers happy. Last month, Daniela...

Legal

Cancellation of Debt Income Is a Trap for the Unwary

Finance & Insurance, Legal

Marketing

What Are You Really Selling?

Business, Marketing, Sales & Media

Are you missing out on sales because you are selling the wrong thing? I walked up to the counter at my favorite local coffee shop. The young girl behind the counter with a beaming smile, looks me in the eye and says. “How are you doing today?” At first I was taken...

Strategy

The 80/20 Rule: A Guiding Principle for Business Success

Business, Economy & Policy, Strategy

What is the 80/20 rule and how will it my business succeed? The Pareto or 80/20 Principle was invented by the economist Vilfredo Pareto in 1897 after determining that 20% of the population in Italy owned 80% of the land. This principle is well-known and widely used...

Dr. Juan Salinas & the P’nuff Backstory Part 1 [Video]

Entrepreneurs, Food and Beverage, Hispanic Businesses, Wellness

Latin Biz Today's Tina Trevino chats with "Shark Tank" winner Dr. Juan Salinas to get the scoop on what it took to launch his P'nuff business. Editor's note: this is part one of a three part series. Want to launch your own Hispanic business? Are you aware of the...

Latina With Puerto Rican- Cuban Roots Drives Philanthropy

Florida, Inspirational Latinos, Inspirational Latinos, Wellness

Vanessa Seltzer, 2022 Hispanic Woman of Distinction, Director of Philanthropy, Arc Broward “The Hispanic women of today lead with a focus to empower others to transform their communities and build the leaders of tomorrow.” Vanessa Seltzer, a New Jersey native made...

Latina Cuban American Education Mentor Driving the Arts

Florida, Inspirational Latinos, Inspirational Latinos

Susy Diaz Piesco, 2022 Hispanic Woman of Distinction and Executive Director, Middle School of the Arts Foundation “There is a long line of women who blazed the trail and paved the way so that Hispanic women like me could succeed. It’s our responsibility to pay their...

A Latina Proud to Be the Only Cuban-American Dean at FAU

Florida, Inspirational Latinos, Inspirational Latinos

Meet Naelys Luna, a 2022 Hispanic Woman of Distinction and Ph.D., MSW, Founding Dean and Professor, Florida Atlantic University College of Social Work & Criminal Justice “Hispanic women’s traditions and history carry unparalleled resiliency and the unwavering...

A Latina Owned Fashion Business Finds Inspiration at the Beach

Culture, Fashion, Hispanic Businesses, Work, Life & Culture

Sometimes a better view makes for better business productivity. In increasing numbers, working remotely has become the norm for many business owners and employees. As a small business owner myself, I initially found it very challenging at the beginning of the...

Fashion

A Latina Owned Fashion Business Finds Inspiration at the Beach

Culture, Fashion, Hispanic Businesses, Work, Life & Culture

Food

Dr. Juan Salinas & the P’nuff Backstory Part 1 [Video]

Entrepreneurs, Food and Beverage, Hispanic Businesses, Wellness

Music

5 Past and Present Christmas Videos Worth a Look

Culture, Music, Work, Life & Culture

Christmas videos in the U.S. and worldwide we've come to love.... Chocolate Frey - Singing boxes Jose Feliciano's Feliz Navidad The Greatest Gift- Sainsbury ad- Christmas 2016 Christmas Lottery- 2015 SPAIN M&S 2016 Christmas Ad: Christmas...

Sports

14 Takeaways From the World of Sports Business

Sports

Check out these quick snapshots across the sports industry in May 2022 Welcome! Well, I am apparently over my anger about the baseball lockout. Yes, I am following the game to a degree, especially because the Mets are off to a good start. The New York Yankees are also...

Innovation

Latina IT Executive Maria Hernandez Is All About Innovation

Florida, Innovation, Innovation, Inspirational Latinos

She left Cuba with her family as a child trading possessions and a middle class life for freedom LBT: Maria, thank you so much for doing this with us! You are an Inspirational Latina. You’ve had an interesting upbringing…Not your average childhood by any means. Please...

Work, Life & Culture

An Entrepreneur’s Journey From Porch Photographer to Portrait Photographer

Marketing, Marketing Strategy, Travel & Destination, Work, Life & Culture

One of the keys to building a small business is about word of mouth. Life will only change when you become more committed to your dreams than you are to your comfort zone. – Billy Cox Free publicity and word of mouth is probably the best and cheapest form of...

Culture

A Latina Owned Fashion Business Finds Inspiration at the Beach

Culture, Fashion, Hispanic Businesses, Work, Life & Culture

Health & Fitness

A Hispanic Business Owner That’s Making A Difference – Natural Life Stores

Florida, Health & Fitness, Latino Perspectives, Latino Perspectives

Hispanic Business owner Gabriel Suarez provides natural alternative and wellness products. LBT: Gabriel please tell us us about your business. We strive to improve the quality of life within our communities by educating and providing access to quality natural...

Travel & Destinations

An Entrepreneur’s Journey From Porch Photographer to Portrait Photographer

Marketing, Marketing Strategy, Travel & Destination, Work, Life & Culture

Personal Blogs

A Latina Entrepreneur’s Journey Building Her Business [Video]

Tendencia, Tina Trevino's Entrepreneurial Journey, Video

Back at work catching up! Its been a great week traveling overseas, but it’s finally time to get back to my NYC showroom and get down to business! Today I’m catching up with Danielle Amato Apparel to talk about her upcoming gig as brand ambassador for a well known...

Polls

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