Paying attention to your customer data is key to keeping your small business...
Data Analytics & Research
What COVID-19 Dashboards Have Taught Us about Interpreting Data
The pandemic of 2020 has been a historic and unprecedented event in many ways,...
5 Top Trends in Data Management – For the Next Decade
A successful small business data management plan requires a sensible balance...
Applying Fast and Slow Thinking to Data Analytics
Five tips to harness the power of both systems of thought and get just the...
Small Business Customer Lists Are Its Lifeblood
How should small business owners handle their customer databases? ...
The Need for New Customers. Where do you find them?
Enriching your current data sources is a great way to better understand exactly who your best customer really is.
B2B Data-driven Marketing: What Is It and Why Is It a Challenge?
Data – whether big or small – is the hottest topic in business today. ...
Aiming With Analytics
What are the four common components of an arrow and analytics?
Does your Data Asset have an Ownership Certificate?
Three things to check on within your organization to ensure that you have the right emphasis on ownership and accountability.
Competitive Advantage Through Analytics
Four tips help small and medium Hispanic business owners get started with a business analytics project. The best piece of advice: start small and build from there.
Is Your Information Supply Chain Working for You?
It’s not just the Ubers of the world that are built on data, every company today has an information supply chain. Most are not recognizing its value to the business. So let’s look at the elements that need to be managed in the delivery of good, quality information throughout your company.
Why It’s Important to Build Consumer Research Into Your Small Business Strategy
Eventually, you may be able to hire some professionals to help you with your marketing analytics. And if you have older data to share with them, that will allow them to do an even better job for you.
Where Are You on the Data Analytics Maturity Model?
Use these 4 types of data analytics to access your small business'...
Small Business Research Part 2 – Qualitative – Focus Groups
Ten rules for small business owners when participating in focus groups or...
What to Expect If You Are Contacted to Participate in Research
Research, including business-to-business research, is an important piece in...
A Data Analytics Round Up…Keys to the Latest Insights
6 original articles by data analytics experts to bring small business...
Indiana Jones of the 22nd Century: Data, Not Dirt…
Top 5 archaeological findings of 2016 can be aligned with our data findings...
Building a Culture of Research – Part 2 (Learn, Baby, Learn)
Building a small business culture of research can be very rewarding. ...
Is 2017 the Year of Being Data-Driven? 7 Areas To Watch
Next Year Looms as a Challenge for Data Managers Just before the 2016...
Data Analytics Driven Marketing for Small Business
The world of business has long sought a comprehensive, practical guide to...
Finding the Right Data Resource: Asking the Important Questions
A quick guide to securing the right data resource Securing the right...
6 Keys to Managing Data in a Global World
Cross border business has it's benefits and challenges- six questions to help...
B2B Data-driven Marketing: 7 Strategies to Gain Small Business Leverage
Seven marketing database strategies which can help your business ...
Prepare for More, Faster Data for Your Business
You need to be ready to handle ever-increasing data velocity and volume...
