Marketing Archives - Latin Business Today

Marketing

What Are You Really Selling?

Are you missing out on sales because you are selling the wrong thing? I walked...

An Entrepreneur’s Journey From Porch Photographer to Portrait Photographer

One of the keys to building a small business is about word of mouth. Life will...

An Entrepreneur’s Launch of a Luxury Accessory Brand

What does it take to launch a luxury accessory brand? Creativity, a passion...

Overcoming the Dread of Public Speaking- Nine Common Issues

People fear public speaking more than death. It’s true --crazy, but true....

Social Media & Business Etiquette- Eight Rules

The 8 simple rules to follow when tackling your company’s social media. ...

Are You a Compassionate Connector?

Here Are 5 Ways to Do It... Using LinkedIn and Virtual Tools As a result of...

Entrepreneurs Are You Making Great Lasting First Impressions on LinkedIn?

LinkedIn tips for solo entrepreneurs and small business owners Editor's note:...

Value Is in The Eye of The Beholder

Three Paradigms for knowing and explaining pricing your services. Have you...

Turn Your Latino Culture Into a Selling Advantage…Not Just Because You Speak Spanish

Spanish speakers could outnumber English speakers in the USA. If this is true, why not take advantage of our cultural advantages as Latinos and maximize our selling potential?

4 Keys to Your Best Sales Yet

Sell what is (not what you think is) in the best interest of your client...

The Art of Marketing: Focus on Generation Z

For years, the business community has grappled with how to best target and...

Top 10 Marketing and Research Tips

Fundamental approaches for Hispanic businesses to engage Hispanic consumers....

5 Things to Know About Data As You Grow Your Small Business

Paying attention to your customer data is key to keeping your small business...

Congratulations You Landed the New Client! Now What?

Next steps to ensure new clients receive quality service. Securing a new...

Why You Should Expand Your Customer Base Beyond the Latino Community

Introducing your products to a new demographic not only helps your business...

Winning Customers by Selling Less Carbon

The transition to selling more by selling less carbon is going to be as...

Acquisition & Retention: Selling Humanity to Drive Business Success, Part 5 [Video]

Two powerful techniques Dale Carnegie communicates that make not only for good...

3 Tips for Applying Digital Human Technology to Your Customer Service Process

If your business is suffering from the loss of humans who handle your customer...

What Is the Difference Between Short-term and Long-term Marketing Strategies?

There are many things to consider when deciding on a marketing strategy. But,...

8 Tips for Avoiding Email Nightmares During the Holiday Season

Online marketing is more important than ever, but getting your message to your...

7 Ways to Maximize Brand Awareness

Building your brand is crucial to growing your business and shaping customers'...

5 Big Benefits of Search Engine Marketing

Search engine marketing is a powerful tool for generating sales and profits. A...

How to Market Your Small Business Today

So, you’ve taken the first step and started your small business, but aren’t...

4 Don’ts and a Do in E-Mail Communications

Nowhere is brevity more necessary than in e-mail communications. Polonius, one...

Money

Cancellation of Debt Income Is a Trap for the Unwary

Finance & Insurance, Legal

The five Basics of a Complicated Process I really hate trying to figure out my taxes, like presumably all our readers. Trying to understand, even in a superficial way, the ins and outs of how the tax laws treat certain transactions can be absolutely mind-numbing. But...

Talent/HR

Small Business Owners Take Note: Employees Value Values

Business, Operations, Strategy, Talent/HR

Here are five reasons why small business owners can benefit by practicing good values. Amelia has been working for a small business for two years. In her role in customer relations, she knows she is supposed to keep the customers happy. Last month, Daniela...

Legal

Cancellation of Debt Income Is a Trap for the Unwary

Finance & Insurance, Legal

Marketing

What Are You Really Selling?

Business, Marketing, Sales & Media

Are you missing out on sales because you are selling the wrong thing? I walked up to the counter at my favorite local coffee shop. The young girl behind the counter with a beaming smile, looks me in the eye and says. “How are you doing today?” At first I was taken...

Strategy

The 80/20 Rule: A Guiding Principle for Business Success

Business, Economy & Policy, Strategy

What is the 80/20 rule and how will it my business succeed? The Pareto or 80/20 Principle was invented by the economist Vilfredo Pareto in 1897 after determining that 20% of the population in Italy owned 80% of the land. This principle is well-known and widely used...

Dr. Juan Salinas & the P’nuff Backstory Part 1 [Video]

Entrepreneurs, Food and Beverage, Hispanic Businesses, Wellness

Latin Biz Today's Tina Trevino chats with "Shark Tank" winner Dr. Juan Salinas to get the scoop on what it took to launch his P'nuff business. Editor's note: this is part one of a three part series. Want to launch your own Hispanic business? Are you aware of the...

Latina With Puerto Rican- Cuban Roots Drives Philanthropy

Florida, Inspirational Latinos, Inspirational Latinos, Wellness

Vanessa Seltzer, 2022 Hispanic Woman of Distinction, Director of Philanthropy, Arc Broward “The Hispanic women of today lead with a focus to empower others to transform their communities and build the leaders of tomorrow.” Vanessa Seltzer, a New Jersey native made...

Latina Cuban American Education Mentor Driving the Arts

Florida, Inspirational Latinos, Inspirational Latinos

Susy Diaz Piesco, 2022 Hispanic Woman of Distinction and Executive Director, Middle School of the Arts Foundation “There is a long line of women who blazed the trail and paved the way so that Hispanic women like me could succeed. It’s our responsibility to pay their...

A Latina Proud to Be the Only Cuban-American Dean at FAU

Florida, Inspirational Latinos, Inspirational Latinos

Meet Naelys Luna, a 2022 Hispanic Woman of Distinction and Ph.D., MSW, Founding Dean and Professor, Florida Atlantic University College of Social Work & Criminal Justice “Hispanic women’s traditions and history carry unparalleled resiliency and the unwavering...

A Latina Owned Fashion Business Finds Inspiration at the Beach

Culture, Fashion, Hispanic Businesses, Work, Life & Culture

Sometimes a better view makes for better business productivity. In increasing numbers, working remotely has become the norm for many business owners and employees. As a small business owner myself, I initially found it very challenging at the beginning of the...

Fashion

A Latina Owned Fashion Business Finds Inspiration at the Beach

Culture, Fashion, Hispanic Businesses, Work, Life & Culture

Food

Dr. Juan Salinas & the P’nuff Backstory Part 1 [Video]

Entrepreneurs, Food and Beverage, Hispanic Businesses, Wellness

Music

5 Past and Present Christmas Videos Worth a Look

Culture, Music, Work, Life & Culture

Christmas videos in the U.S. and worldwide we've come to love.... Chocolate Frey - Singing boxes Jose Feliciano's Feliz Navidad The Greatest Gift- Sainsbury ad- Christmas 2016 Christmas Lottery- 2015 SPAIN M&S 2016 Christmas Ad: Christmas...

Sports

14 Takeaways From the World of Sports Business

Sports

Check out these quick snapshots across the sports industry in May 2022 Welcome! Well, I am apparently over my anger about the baseball lockout. Yes, I am following the game to a degree, especially because the Mets are off to a good start. The New York Yankees are also...

Innovation

Latina IT Executive Maria Hernandez Is All About Innovation

Florida, Innovation, Innovation, Inspirational Latinos

She left Cuba with her family as a child trading possessions and a middle class life for freedom LBT: Maria, thank you so much for doing this with us! You are an Inspirational Latina. You’ve had an interesting upbringing…Not your average childhood by any means. Please...

Work, Life & Culture

An Entrepreneur’s Journey From Porch Photographer to Portrait Photographer

Marketing, Marketing Strategy, Travel & Destination, Work, Life & Culture

One of the keys to building a small business is about word of mouth. Life will only change when you become more committed to your dreams than you are to your comfort zone. – Billy Cox Free publicity and word of mouth is probably the best and cheapest form of...

Culture

A Latina Owned Fashion Business Finds Inspiration at the Beach

Culture, Fashion, Hispanic Businesses, Work, Life & Culture

Health & Fitness

A Hispanic Business Owner That’s Making A Difference – Natural Life Stores

Florida, Health & Fitness, Latino Perspectives, Latino Perspectives

Hispanic Business owner Gabriel Suarez provides natural alternative and wellness products. LBT: Gabriel please tell us us about your business. We strive to improve the quality of life within our communities by educating and providing access to quality natural...

Travel & Destinations

An Entrepreneur’s Journey From Porch Photographer to Portrait Photographer

Marketing, Marketing Strategy, Travel & Destination, Work, Life & Culture

Personal Blogs

A Latina Entrepreneur’s Journey Building Her Business [Video]

Tendencia, Tina Trevino's Entrepreneurial Journey, Video

Back at work catching up! Its been a great week traveling overseas, but it’s finally time to get back to my NYC showroom and get down to business! Today I’m catching up with Danielle Amato Apparel to talk about her upcoming gig as brand ambassador for a well known...

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