Building a Culture of Research – Part 2 (Learn, Baby, Learn)
small business research culture

Building a small business culture of research can be very rewarding.

 

Editor’s note: This is part two of an research series. Part one entitled  Why It’s Important to Build Consumer Research Into Your Small Business Strategy covered Gleaning consumer feedback and competitive information to track results and grow your small business.

As you become more aware of the value of research through keeping track of your inventory, your sales, comments from your customers and employees, etc., you will find yourself wanting more.

Even with a very limited budget this thirst can still be quenched.

Syndicated Research

There are mountains of syndicated research available for purchase and download.

This would obviously not be tailored to your precise situation, but still, no matter what business you are in, you should be able to find syndicated data about the issues you face.  This is what the internet is for.

There are many research and consulting companies that offer these pre-packaged research products, and there may be names you recognize and some you don’t.  Rather than rely on name recognition, I would recommend you seek out information that is the most directly relevant to your industry, your region, your particular questions, etc.

You might want to reach out to friends in the industry to ask about which sources they might have used in the past to see how they rated the value of a particular report.

These syndicated reports will vary by price and depth, but I would recommend you start with those that focus on trends and analysis rather than those that drown you in data.

You might eventually be ready for that, but you won’t start there.

Industry groups

I would recommend that you ask around and look up various industry groups.

Some are non-profits who are funded by memberships, and some are for-profit entities funded by their pricey events and sponsors.  It is not unreasonable to be wary of the for-profits, but they often throw together the best events, conferences and webinars.

They can be very helpful in connecting you to others in your industry, to learn about best practices and they sometimes commission research you get when you join or pay to go to one of their conventions.

Still, the gold standard for any category is the non-profit that serves your industry.

These are the guys who might have governmental affairs teams that defend your interests in state houses and congress.  They also will regularly host webinars, networking opportunities, and they often commission research that is available to all members.

Next page- It’s a win-win. and Getting involved.

RELATED POSTS

Latina IT Executive Maria Hernandez Is All About Innovation

Latina IT Executive Maria Hernandez Is All About Innovation

She left Cuba with her family as a child trading possessions and a middle class life for freedom LBT: Maria, thank you so much for doing this with us! You are an Inspirational Latina. You’ve had an interesting upbringing…Not your average childhood by any means. Please...

A Visual Artist’s Business Journey

A Visual Artist’s Business Journey

How to use your wits and artistic talents to create multiple streams of income. Ovila Lemon (known in art circles as Ladie Ovila) is an artist, graphic designer, clothing and accessories designer, and an art teacher. Her business, Mūt’Sun Artistry (pronounced...

Latina Business Owner Treats Her Skills As a Business Not a Hobby

Latina Business Owner Treats Her Skills As a Business Not a Hobby

Don't let self doubt and fear become obstacles to what you are capable of achieving.   Today we interview inspirational writer and coach Lucy Brummett, founder of lucybrummett.com She’s funny, bright, and full of wisdom. Read on to hear her story as a Latina...

Polls

Sign Up for the Latin Biz Today Newsletter

Video Gallery

PR Newswire

Featured Authors

Money

Cash Flow Management for Small Business Owners

Cash Flow Management for Small Business Owners

A requirement for every successful small business and enterprise.   Cash flow management is the process by which an organization maintains control over the inflow and outflow of funds. The fundamental goal of cash flow management is to ensure that the incoming...

Talent/HR

Legal

Marketing

Strategy

Entrepreneurship – Do It Your Way

Entrepreneurship – Do It Your Way

One of my favorite lines that I often quote is the hook from Frank Sinatra’s My Way— “I did it, I did it my way.” As entrepreneurs, we are generally the types who create our own rules and do things our own way. Sometimes it's good to reflect on why this individuality...

Fashion

Food

Music

Sports

14 Takeaways From the World of Sports Business

14 Takeaways From the World of Sports Business

Check out these quick snapshots across the sports industry in May 2022 Welcome! Well, I am apparently over my anger about the baseball lockout. Yes, I am following the game to a degree, especially because the Mets are off to a good start. The New York Yankees are also...

Innovation

Work, Life & Culture

Culture

Health & Fitness

Travel & Destinations

Hindsight Is Literally 2020!

Hindsight Is Literally 2020!

So as I was approaching my 57th birthday this past October, I came to realize that travel has been on my bucket list 40 years and that since my divorce 6 years ago, I have somehow always felt like I needed someone to give me permission to do so. Really, permission, at...

Personal Blogs

Latin Business Today

Pin It on Pinterest