Silvina Rodriguez Picaro

Silvina Rodriguez Picaro is a Branding Expert, Entrepreneur, Speaker, and Author.She founded SRP Communication & Brand Design, SRP Interactive, and SRP Health Care Communication. Her educational background includes a Master’s degree in Corporate Communications from the Business and Social Sciences University (UCES) and an MBA in Marketing from Salvador University (USAL) and the State University of New York (SUNY). She is a seasoned expert, and her work was recognized with more than hundred awards. Among her clients are companies such as Amadeus, Archroma, BASF, Bayer, Boehringer-Ingelheim, Burson-Marsteller, Cargill, Casasco, Celistics, Clariant, Edelman, Electrolux, Fleishman-Hillard, Gador, Goldcorp, Grupo OPSA, Logitech, Novartis, Prosegur, Suzuki, The Fertility & IVF Center of Miami and Toyota. Her passion is to apply her experience serving global corporations to small business.

Driving Food & Beverages Sales Through Color and Texture

11 color palettes for food and beverages products which can make a big difference in sales performance.   Color and texture are a central part of our visual experience, and food and...

A New Digital Paradigm Post-COVID-19, Part I

“Hope is the dream of a waking man.” -- Aristotle We are experiencing a paradigm shift on the game board for brands and businesses where digital transformation has been established...

Customers, Not Money!

Today, the real worth of a business is not money, but customers. Smart companies will use a recession to outmaneuver their competition, get new customers, gain market share, acquire the...

Driving Food & Beverages Sales Through Color and Texture

11 color palettes for food and beverages products which can make a big difference in sales performance.   Color and texture are a central part of our visual experience, and food and...

The 3 Main Steps In Creating a Personalized Brand Name

Part 2 of Finding Your Perfect Brand Name   The first part Primary Steps to Finding Your Perfect Brand Name of this lesson helped you understand the 10 attributes for a...

Primary Steps to Finding Your Perfect Brand Name

Here are four key questions to cover.   Editor's note: This is part one of a two part piece. Every company needs names for their business, for their products, for their services,...