Mark Robinson

Mark Robinson is the Executive Director, Americans for Fossil Fuels, LLC. America’s First and Only For-Profit Fossil Fuels Think Tank and Advocacy Firm. He most recently served as the Marketing and Communications Director for the Global Energy & Resources practice at Deloitte Touche Tohmatsu Limited. During his years at Deloitte, Mark led many successful and high-profile global marketing campaigns using social media, conference sponsorships and executive-level appearances, which not only increased revenue but increased brand awareness. Prior to working at Deloitte, Mark served in an executive level position within Public Relations at Exxon Mobil Corporation. Mark received his PhD in International Business Management , with a focus in International Marketing, from the International School of Management. Mark provides Latin Business Today insights on energy and its impact on business.

Marketing Sustainability- How ‘Green’ Is Your Marketing Plan?

The main challenge facing today’s marketers –and owners as well – is to think creatively about how marketing can fulfill the needs of the most of the worlds’ population for a better standard of living in the midst of sustainable development. This is where ‘green’ or ‘sustainable’ marketing’ come into play.

Carbon Free Plastics for a Green Small Business

Carbon-free plastics sounds like a great idea, but how will it positively benefit a small business?   Anyone viewing a ranking of the largest corporations in Latin America will undoubtedly notice one thing: oil...

Energy Saving Practices for the Small Business Bottom Line

Depending on the business entity energy costs can have a huge impact on revenue and profitability   In a previous column, I discussed the impact of falling gasoline prices on consumers and...

The Keystone Pipeline Small Business Jobs Debate

Another perspective on the running debate about whether Keystone XL will boost small business   Late last week the Senate passed the long-awaited Keystone XL pipeline legislation giving TransCanada and many...

Fill ‘er Up!

The impact of lower gasoline prices on small business   Over the last six months, the price of gasoline has fallen for a record-setting 109 days in a row. On Monday,...

In the Market for an Electric Business Vehicle?

When it comes to the environmental health impact, all electric vehicle "fuels" are not created equal   Editor: Energy industry veteran weighs on the respective "fuels" of electric cars and related...