Despite somewhat anemic economic growth, a variety of factors are creating...
Maria Botta
Maria Botta is the founder of FWD-Action, a digital strategy consultancy, working with small to mid sized businesses, helping to lead clients in the convergence of technology, creativity, entertainment. FWD ACTION allows Botta to continue to do what brings her the most professional and personal satisfaction, “Doing great work that truly matters, with integrity, for those clients who are striving to do good works for the world". Botta is the daughter of Cuban exiles, she was born in the US, and raised in Europe and the Caribbean, she holds an MBA in Global Management from Thunderbird's prestigious European program in Geneva, Switzerland and an Art History degree from Mt. Holyoke College.
Twitter
5 Tips – Digital for Small to Midsize Businesses
Digital media is essential in today's business world, but there are some...
Content Creation for the Successful Small Business
A focused content strategy is key to reaching your customers with the right...
The New Work Force
Independent workers will soon become the majority. Is it time to choose that...
Cuban People Offer Hope for a Better Tomorrow
U.S. and Cuba's strained relations are taking a toll on citizens from both...
Cuba, Hispanic Capitalism And Propaganda
Cuba visit fills author with hope for the future despite the present reality...
Featured Authors
Elizabeth FigueroaElizabeth is an experienced tax professi...
![The Future of Work: Training Is a Key Component to Be a Talent Magnet [Video]](https://latinbusinesstoday.com/wp-content/uploads/2024/04/The-Future-of-Work-Training-Is-a-Key-Component-to-Be-a-Talent-Magnet-Video-150x150.jpeg)
Innovation & Strategy
Here’s How to Execute a Strategy Plan: Part 2
A properly executed small business plan can positively impact business vitality and growth. In part one Planning Is Core To Small Business Success- Part 1 of this planning two part series, we looked at why a business plan is core to success. In part two we’ll look...
Money
3 Action Steps to Financial Management
A small business owner's management of key financial initiatives is directly tied to it's level of success. Business owners wear many hats, including that of the chief financial officer (CFO). Be sure to manage these key financial initiatives as a CFO would, or you...
Talent/HR
![Future of Work: Employee Development & Technology- Part 1 [Video]](https://latinbusinesstoday.com/wp-content/uploads/2024/04/Future-of-Work-Employee-Development-Technology-Part1--1080x675.jpeg)
Future of Work: Employee Development & Technology- Part 1 [Video]
Latin Biz Today Partner Teany Hidalgo interviews Steven Hunt, Organization Psychologist, Chief Expert at SAP Introduction: Editor's note: This is a three part Latin Biz Today series interviewing Steven Hunt, Organization Psychologist, Chief Expert at SAP and Author of...
Legal
Attorney-Client Privilege Part III: Protecting Your Legal Advice
How to Protect Against the Disclosure of Legal Advice in a Corporate Setting: The Bane of Mixed Message Communications In this article, I will focus on the problem posed by mixed message communications. These are communications that include both legal and business...
Marketing
![How Advertisers Are Selling the American Dream [Video]](https://latinbusinesstoday.com/wp-content/uploads/2019/06/How-Advertisers-Are-Selling-the-American-Dream--1080x675.jpeg)
How Advertisers Are Selling the American Dream [Video]
An insightful approach to today's sales and marketing tactics Editor's note: This is part one of a two part article. The American Dream is alive and well, but it is not necessarily the same thing today as it was for our parents and grandparents. According to a...
Seven Lessons Before Entering into a Bad Agreement
Look before you leap, do your home work before the commitment Jose, the President of Software Development Group (“SDG”), was desperate to expand his business. He saw many opportunities of exploiting the market for products to enhance the data security of medical...
How Inflation Will Impact Small Businesses In 2024
In these times changes should be applied to business operations to retain a profit margin The news media traditionally references inflation as it affects consumers. As consumers we have experienced increases in 2023 and 2024 in the cost of fuel, housing, interest...
Latin Biz Today Continues to Add Depth to Its Leadership Team with the Addition of An Accomplished Latina University Provost
Commemorating Its 14th Year Anniversary, Latin Business Today Announces the Enrichment of its Partner Team with Outstanding Latino Talent, and Expertise for the Latino business community. CROTON ON HUDSON, N.Y., April. 3, 2024 /PRNewswire/ -- Latin Business Today, LLC...
50 Years of SHPE’s Impact on Hispanic Engineers
Hispanic Engineers Empowering the Future of America The Society of Hispanic Professional Engineers (SHPE) marks a significant milestone as it celebrates 50 years of commitment to empowering the Hispanic community through STEM education and career development. With a...
![Latino Streetwear Entrepreneur Balances Style & Struggle [Video]](https://latinbusinesstoday.com/wp-content/uploads/2024/03/Latino-Streetwear-Entrepreneur-Balances-Style-Struggle-Video-1080x675.jpg)
Latino Streetwear Entrepreneur Balances Style & Struggle [Video]
Hispanic business owner Mathew Galvez's brand is a reminder of the strength and resilience Age does not limit success. You’re never too young or too old to start pursuing your ambitions. Mathew Galvez who started creating his business plan at the age of 16 while still...
Culture
The San Sebastián Festival in Old San Juan
This year's Hispanic festival is celebrated from January 18-21 In the heart of Old San Juan, Puerto Rico, the streets come alive a few weeks after Three Kings Day with the vibrant and grand celebration known as the San Sebastián Festival, or "SanSe." This annual event...
Fashion
![Nancy Ortiz and Her Unconventional Path to a Fashion Career [Video]](https://latinbusinesstoday.com/wp-content/uploads/2023/07/Capture_0044-e1689018833538-1080x675.jpeg)
Nancy Ortiz and Her Unconventional Path to a Fashion Career [Video]
Learn the fundamentals and put the time and work in to learn as much about the position you want Entry level jobs in the fashion industry may not be glamorous but they are incredible opportunities to learn the foundation of careers in fashion. There are many different...
Food
![For a Latino Holiday Twist on Traditional Coleslaw Try This Mexican [Recipe]](https://latinbusinesstoday.com/wp-content/uploads/2023/12/Screenshot-2023-12-21-at-10.47.38-AM-1080x675.png)
For a Latino Holiday Twist on Traditional Coleslaw Try This Mexican [Recipe]
Create a new tradition to your holiday with this Latino twist This Mexican Cole Slaw with Cilantro Lime Dressing is crunchy, tangy, and loaded with plenty of bold flavors. It’s easy to make and uses simple easy to find ingredients. I’ll admit, I have never really been...
Music
Celebrating 50 Years of the Iconic Latino Group, Los Lobos
An Evening with the Multi Grammy Award Winning Latin music group, Los Lobos It's hard to believe that in 2023, Grammy winning music group, Los Lobos celebrates its 50th anniversary! I remember being a teenager when they became mainstream popular with their version of...
Sports
![Latina Silvia Alvarez from El Salvador to the Strongest Sports Union in the World [Video] Part 1](https://latinbusinesstoday.com/wp-content/uploads/2023/07/Silvia-Alvarez-Major-League-Baseball-Players-Assoc-scaled-e1689872919233-1080x675.jpeg)
Latina Silvia Alvarez from El Salvador to the Strongest Sports Union in the World [Video] Part 1
DT Sits Down with Silvia Alvarez of Major League Baseball Players Assoc. [Video] Part 1 In part 1 of 2 Latin Biz Today's Dave Torromeo get the scoop on Silvia's early backstory journey. Silvia Alvarez is the Acting Communications Director of Major League Baseball...
Work & Life
Latin Biz Today Celebrates International Women’s Day
Here's a sampling of dynamic women who are balancing Work Life Culture and Making a Difference! Spotlight on Latina Women’s Health Entrepreneur Isa Herrera [Video] Latin Biz Today, partner Tina Trevino sits down with health industry entrepreneur. "Today, I interview...
Mindfulness
Hispanics Need to Unveil the Vital Role of Mindset in Business Success
The intricate dance of business, mindset is the partner that guides every step and shapes the outcome In the dynamic realm of business, where challenges and opportunities intersect, an often underestimated yet pivotal factor reigns supreme – mindset. Beyond the...
Health & Fitness
![Harmonizing Health, The Power of Sound Healing [Video]](https://latinbusinesstoday.com/wp-content/uploads/2023/11/Johanna-Healing-1080x675.png)
Harmonizing Health, The Power of Sound Healing [Video]
The harmonious vibrations of sound healing have the potential to revolutionize In a world increasingly consumed by the fast-paced demands of modern life, the search for holistic and natural healing methods has gained momentum. One such method that has been attracting...
Travel & Destinations
The Benefits of Diversity, Equity and Inclusion
Workplaces experience a greater sense of community, collaboration and communication among colleagues The world is full of people of different colors, languages, religions, gender identities, incomes and so much more. That’s what makes it so vibrant—and why so many...