Maria Botta

Maria Botta is the founder of FWD-Action, a digital strategy consultancy, working with small to mid sized businesses, helping to lead clients in the convergence of technology, creativity, entertainment. FWD ACTION allows Botta to continue to do what brings her the most professional and personal satisfaction, “Doing great work that truly matters, with integrity, for those clients who are striving to do good works for the world". Botta is the daughter of Cuban exiles, she was born in the US, and raised in Europe and the Caribbean, she holds an MBA in Global Management from Thunderbird's prestigious European program in Geneva, Switzerland and an Art History degree from Mt. Holyoke College. Twitter

Your Brand Is Not What You Think It Is…

Let’s talk about FEELINGS...   If you look at today’s marketing and business headlines there is a lot of chatter about BIG data - it’s everywhere. This compelled me to recently...

Collaboration, Trust and Accountability- part 2

What's my role in a collaborative organization?     Editor's note: This is the second and final part of 6 Characteristics of a Collaborative Organization The trust factor Collaboration is at the core of being...

6 Characteristics of a Collaborative Organization

Working collaboratively doesn’t mean always playing nice and building consensus, sometimes things can get messy. This is a very important part of the successful collaborative dynamic, working with teams that comprise people of distinctly contrasting experience and professional backgrounds help to deliver a 360 view. 

What Will the Death of Castro Mean To Future US Relations?

What could it mean to the US economy? 3 Possibilities On Lifting of the Embargo.   This is an emotional time for Cubans on both sides of the embargo, I am one...

What Is the Fintech Revolution and How Will It Impact Small Business?

Fintech is redefining lending but how will it affect your small business? Three trends...   We are in the middle of the Digital Revolution, and it has now become apparent that old institutions and...

Consider Launching a Business In the Sharing Economy

Here's how a business participating in a sharing economy is defined What exactly is the sharing economy? Also known as the peer economy, the sharing economy began to make it’s appearance at...