Marcelo Salup
Marcelo Salup's 30+ years career in advertising covers a wide range of everything. A wide range of roles -he began his career on the creative side, won 2 Addies, changed to media, included strategic planning and consumer insight and has been an agency owner several times. A wide range of venues: Spain, Latin America, International and the U.S.  A wide range of clients that go from automotive through banking, electronics, fast food, soft drinks and much more. His professional philosophy can be summed up in four words: “Only performance is real”. Today, he runs a successful strategic planning consulting,  Website

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Never Forget the Personal Touch

Never Forget the Personal Touch

Reach out to your current customers and prospects– especially if you are a small business. I have owned my own business for almost for many years – and I find it is a constant learning experience. One thing that I have learned that has benefitted my business is that...

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Is Your Small Business Resilient Enough?

Is Your Small Business Resilient Enough?

The ability to quickly adapt, recover and reinvigorate in business is a constant requirement   "I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game-winning shot ... and I missed. I...

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