Marcelo Salup

Marcelo Salup's 30+ years career in advertising covers a wide range of everything. A wide range of roles -he began his career on the creative side, won 2 Addies, changed to media, included strategic planning and consumer insight and has been an agency owner several times. A wide range of venues: Spain, Latin America, International and the U.S.  A wide range of clients that go from automotive through banking, electronics, fast food, soft drinks and much more. His professional philosophy can be summed up in four words: “Only performance is real”. Today, he runs a successful strategic planning consulting,  Website

5 Pitching Don’ts and How To Avoid Them

Pitching clients isn’t rocket science, nor should it be, it’s simply a matter of tapping into prospective client needs.     Pitching clients is simply a matter of reaching out to the...

Three Essential Marketing Campaign Components

How a 50-year-old psychological theory holds the key.   Let’s begin with a historical perspective. In 1945, Arthur C. Clarke, the writer famous for “2001: A Space Odyssey,” proposed a worldwide...

Calle Ocho Miami Florida 2017 [video]

Calle Ocho –el Festival de la Calle Ocho as it is also known— was started in the late ’70’s as a neighborhood festivity and quickly grew to its present...

Castro Forced Many to Live a Life In Exile- What’s Next for Cuba?

Marcelo Salup shares family photos and personal insights on what's next for Cuba.   So, Fidel Died. I left Cuba when I was four. I honestly don’t have any emotional attachment of any kind...

Dynamic Strategy and the Seven-Segment Marketing Wheel

As small business customers begin to trickle in, what do you do with them?   In part 1 entitled, It’s Not a Toolbox, It’s a Marketing Mixer we saw why advertising is a mixer,...

It’s Not a Toolbox, It’s a Marketing Mixer

A successful small business must move away from the simplistic “consumer contact point message” triangle.   I am sitting in this meeting. The guy at the front drones on and on about the...